Cleeng Revenue (2024)

Cleeng generated an estimated $32.7M in annual revenue in 2024.

Cleeng's revenue trajectory was described in directional terms rather than with specific annual revenue figures. The company reported meaningful growth beginning after its 2018 pivot to pure subscriber management within the video space, with Domartini describing "decent growth for like four years" following that strategic shift.

Gilles Domartini founded Cleeng in 2011 alongside three co-founders, one of whom is his wife, making a founding team of four. Before starting Cleeng, Domartini spent five years at Apple, working on iTunes in its early days. The original concept for Cleeng was to offer an iTunes-like white-label solution for selling digital content, managing payments, and providing customer care.

Domartini confirmed in the interview that he holds a 22% equity stake in Cleeng as of 2023. The founders and a friends-and-family group together hold approximately 50% of the company. Net worth was not discussed in the interview; any estimate would require a confirmed valuation, which was not provided.

Domartini described a pivotal moment in late 2019 when, roughly 18 months after the 2018 fundraise, the company was approaching bankruptcy. An investor presented an acquisition offer of 14 million euros, which Domartini rejected on behalf of the founding group. "I'm the CEO. I'm still owning 22% of the organization with the rest of the founders and the friends and family. We are close to 50%," he said. "We said no, either we crash altogether or we continue altogether." That decision, he argued, preserved the company's independence and ultimately led to its recovery.

Cleeng's customer base includes major media and broadcast organizations. The NFL was named as a client. The company's largest single customer contract is valued at 1 million euros annually.

Average contract value reached approximately 1 million euros in 2023, up from a prior mid-market average of roughly 50,000 to 60,000 euros per year. Domartini described the company's current deal range as multimillion for its largest accounts. Total customer count was not disclosed in the interview.

Pricing structure and any self-serve or free-tier offering were not discussed in the interview.

Cleeng operates as a software-as-a-service business selling subscriber retention management tools to video broadcasters and media companies. The company's revenue model is contract-based, with annual deal sizes that have grown substantially over time. Domartini described a progression from average deal sizes of roughly 50,000 to 60,000 euros per year, to 200,000 euros, to 1 million euros, and now into multimillion-dollar annual software contracts as of 2023.

The average contract value reached approximately 1 million euros in 2023, and the company's largest single customer relationship is valued at 1 million euros annually as of the period discussed. Domartini noted that the company has moved deliberately up-market, concentrating less on mid-market volume and more on a smaller number of large enterprise accounts. "We move from 60 ks, 200 ks, million and now we're in the multimillion software deals," he said.

Net dollar retention stands at 120%, indicating that the existing customer base expands its spending with Cleeng over time. Profitability trajectory was partially discussed: the company reached breakeven by approximately September 2020 after a cost restructuring program. Current profitability status was not explicitly confirmed in the interview beyond that breakeven milestone.

Cleeng employed approximately 65 people as of 2020, at the time of its COVID-era restructuring. The team grew to 100 employees by the time of the March 2023 interview, and Domartini referenced a figure of 140 employees in the context of the company's current scale.

The company's workforce is distributed across the Netherlands (headquarters), Poland (primary R&D center), Manila in the Philippines (sales qualification and customer care, approximately 30 people as of 2023, up from 20 during COVID), and a distributed team in the United States. During the 2020 restructuring, all but two of the then-65 employees accepted a voluntary salary reduction ranging from 8% to 20%.