Clipisode revenue, CEO Brian Alvey, team size, customer count, churn, and more in 2022.

hello everyone my guest today is brian alvey he builds software that makes creative people more powerful his platforms have been used by an uh engadget tmz gucci aol businessweek netscape mashable and many others his app clip episode lets you make video shows with people inside apps like twitter facebook and instagram brian you ready to take it to the top i am ready all right so i i don't want to lose people on what this thing actually does so let's just use let's use twitter as an example what do you mean by video shows with people inside twitter ooh i'm going to use uh you as an example okay so this is great for podcasters it's kind of the anti-podcast product but bear with me and it's great for authors and then hell if you're a podcaster author it's kind of amazing so you might want to promote your book you might want to promote your show upcoming guests previous guests right so we have a way for you to ask a video question to do content marketing with your fans and with your famous friends to help promote your new book right so what's a question you would ask on facebook on twitter on instagram something like that to get people talking about the subject around your next book do you by the way the next book is a release it's behind me but but a thing i did i said hey it's coming soon yeah it's like comment below do you like the yellow cover or the blue cover sure right help me pick my cover yeah help me pick my you know maybe b side what dress i'm wearing to the grammys right those kinds of questions so you have a question like that hey i want you to send me that video tell me which one you like and why right if you were to try to get people to give you video replies for that the next thing you usually do on twitter is say now go download some crappy app yep right nobody's gonna do that for a one-time video reply correct so we've invented a two magic trick product the first magic trick you don't have to install or download anything to send back video replies so they'll literally click on a tweet that you send watch your question without leaving the twitter app swipe up on instagram watch your question without leaving the instagram app click a button and send you back a video reply okay so then they go back to the instagram stories and twitter right hold on i see i see download though on your website that's for me the question only the host there's actually crazy crazy enough there's a way where even the host doesn't have to use the app but yes only the host uses the app all your fans all your friends click a link they get an app like experience and they send you back video replies okay that's magic trick number one interesting trick number two can i see this anywhere on twitter like if do you know a profile that i could go to right now to see this or no oh to actually do a response no just to see it yeah uh like nationwide uses with brad paisley and peyton manning okay so this is a big thing in like october november that's led to like a crazy two months of like all the doors opened up for us where did the replies get stored yeah they all come back to the app so it's totally brand safe that's the thing that nationwide and you know comic book companies and movie companies are all like oh my god it's ugc but not it's you know you had that um heyo did these like video replies and stuff like that right ugc contests hashtags hashtags go to hell they're horrible people and you know you don't know and the brand doesn't own a hashtag anyone can go correct so you actually so they got um more than 500 replies for this brad paisley thing so you know the nationwide commercials right the jingle nation while i was on your side okay so brad paisley country music superstar peyton manning football superstar they do these commercials where they're working on the jingle so they have this great idea peyton is driving brad nuts because he's you know not a musician he thinks he's part of the band this whole cute little buddy cop thing what if brad looks into the episode app and he asks his fans for help please guys we're stuck in the jingle people driving me nuts send me something help me and they didn't know how it would go if they get no replies if the whole thing would go to hell like a hashtag contest does they got more than 500 replies all of them but one was like legitimate people playing guitar writing lyrics everything like that sorry unlike hashtags that go to hell it's very safe for men so brian i totally get the products i want to move on and learn more about your background in the business um uh do you give me magic too before you move on well hold on let me let me ask you let me ask you a question on the ugc for a second um is there something built in legally where the submission this whoever submits knows that the brand has rights to do whatever they want to do with the content okay good that's the biggest thing by replying you agree to terms and conditions perfect things like email addresses what's your twitter handle things like that there's a whole it's been like two years of great and magic trick two is what you said animated branding yeah so basically you put together like a tv show a talk show so now you have um a titles that get applied so think like a cnn looking show right where every guest name is on there but your book's url is under each clip so let's say you talk about space travel and you actually get a response from elon musk because he clicked on a tweet sent you a video reply he was feeling good at the time and boom he's now part of your show it has his name but below his name it has your book's url got it okay very good all right history so you launched it two years ago you said uh we've been working on for two years we launched it last summer so really our first big brand thing was october november okay and how do you make money is it a sas platform it's uh so right now it's gonna be like you know every sas platform starts out as campaigns and one-offs and agency deals trying not to become an agency because we're venture-backed we have really famous amazing how much have you raised so we raised a million and a half for the business but we put a million of that into the previous version of the business that we folded okay so really about a half a million bucks in the episode yeah but you kept that you just kept that same cap table right you didn't read because you don't want to tell mark cuban like i've just paid your money away yeah or like the guy who sold to amazon yeah yeah okay so 1.5 raised you really get this thing you pivot to this in 2018 last year you're doing kind of one-time things to generate cash uh or and to kind of learn do you have any pure sas revenue at this point or no isn't it no so we have a partner studio so we have we know the product that we will be selling access and training to and we're finishing that thing up it works enough for us to use it for brands ourselves but not for us to put you in the driver's seat yeah what's a team size today three people i like to say two and a half but two and a half three that's funny okay so three of you guys um and when you're doing kind of these custom projects which is kind of a human-powered back-end right now before you systematize it and sell it to sas i mean are these like ten thousand dollar projects or a hundred thousand dollar projects yes no they're more than ten range exactly okay and and what are you so you reach out to a nationwide you say pay us ten grand to do what you're going to come up with the creative and the yeah so we fit in you know both of the ideation end and the media ends we can boost things at the end that you've already got something going but no we really want to be part of that thing we want to be worked into your campaign they literally turned their like tv commercials into a clip episode style campaign to get ugc and um so we're you know yes that's it so we're basically working with agencies so we did that one with ogilvy to do nationwide they have a whole bunch of other brands lined up because that went so well they're like oh dove has real women but you sold this through ogilvy correct yeah interesting are they an investor you have a lot of direct relationships they're not yet uh i don't expect them to be no they're just lining up customers but we have direct relationship media companies movie studios uh comic book companies so past 12 months um how many uh customers have you worked with so just we've really been live since october so it's two okay nationwide and discover yeah okay and um and all these great things can be fun and so you're talking like 20 30 grand and kind of professional services sort of revenue exactly really just and and really just to get the reference content at the highest level to open the doors which has been what i've done in my career is usually like work with the top brand in the commscore category and then work your way down okay now you're trying to figure out how do you sell a sas platform here what's your best thesis right now on what the price point is going to be and what they'll be buying yeah so it's funny um we actually had some really smart advisors helping us with all that so it's it's think of campaigns no less than 10...