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BetterUp is a company that provides a platform for personalized coaching and development, focused on helping people reach their full potential in both their personal and professional lives. The company's mission is to help individuals and organizations thrive by empowering them with the skills, knowledge, and mindset they need to achieve their goals. BetterUp offers a range of services, including one-on-one coaching, digital coaching resources, and data-driven insights to help individuals and companies make better decisions about their personal and professional growth. The company was founded in 2013 and is headquartered in San Francisco, California.