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BetterUp is a company that provides a platform for personalized coaching and development, focused on helping people reach their full potential in both their personal and professional lives. The company's mission is to help individuals and organizations thrive by empowering them with the skills, knowledge, and mindset they need to achieve their goals. BetterUp offers a range of services, including one-on-one coaching, digital coaching resources, and data-driven insights to help individuals and companies make better decisions about their personal and professional growth. The company was founded in 2013 and is headquartered in San Francisco, California.
Last updated
In 2024, BetterUp's revenue reached $214.6M. The company previously reported $151.7M in 2023. Since its launch in 2013, BetterUp has shown consistent revenue growth.
BetterUp reached a $4.7B valuation in 2021, set during its Series E round.
BetterUp has raised $566.9M in total funding across 6 rounds, most recently a $300M Series E round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series E | $300M | $5B | 6% | |
| 2021 | Funding round | - | $4.7B | - |
CEO
Alexi Robichaux is the co-founder and CEO of BetterUp. He founded the company in 2013 with a mission to enable all professionals to live with greater purpose, clarity and passion through one-on-one coaching.
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We do not have customer count information for BetterUp yet.
BetterUp employs approximately 2.8K people as of 2026, down from 2.8K in 2024, including 133 sales reps that carry a quota.
BetterUp generates an estimated $214.6M in annual revenue.
BetterUp was founded by Eduardo Medina.
The CEO of BetterUp is Eduardo Medina.
BetterUp raised $566.9M across 6 rounds.
BetterUp has 2.8K employees.
BetterUp is headquartered in Austin, TX, United States.
BetterUp operates across multiple industries. Browse revenue, funding, and growth data for BetterUp in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$4.7B
2024 Revenue
$214.6M(Est.)
Funding
$566.9M
Team · 2025
2.8K
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | BetterUp Hit $214.6m revenue in October 2024 | Estimated |
| 2023 | BetterUp Hit $151.7m revenue in November 2023 | Estimated |
| 2021 | BetterUp Hit $100m revenue in October 2021 | |
| 2013 | Launched with $0 revenue |
| 2021 | Series D | $125M | - | - |
| 2019 | Series C | $103M | - | - |
| 2018 | Series B | $26M | - | - |
| 2016 | Series A | $10M | - | - |
| 2016 | Seed Round | $2.9M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 2.8K employees (November 2025) | |
| 2024 | Reached 2.8K employees (March 2024) | |
| 2023 | Reached 2.6K employees (November 2023) | |
| 2023 | Reached 2.6K employees (July 2023) | |
| 2022 | Reached 2.4K employees (November 2022) | |
| 2021 | Reached 2.2K employees (November 2021) | |
| 2021 | Reached 2.2K employees (October 2021) |
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