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How BetterUp CEO Eduardo Medina grew BetterUp to $214.6M revenue with a 2757 person team in 2024.

BetterUp is a company that provides a platform for personalized coaching and development, focused on helping people reach their full potential in both their personal and professional lives. The company's mission is to help individuals and organizations thrive by empowering them with the skills, knowledge, and mindset they need to achieve their goals. BetterUp offers a range of services, including one-on-one coaching, digital coaching resources, and data-driven insights to help individuals and companies make better decisions about their personal and professional growth. The company was founded in 2013 and is headquartered in San Francisco, California.

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BetterUp Revenue

In 2024, BetterUp's revenue reached $214.6M. The company previously reported $151.7M in 2023. Since its launch in 2013, BetterUp has shown consistent revenue growth.

BetterUp Revenue GrowthReported revenue / ARR by year$0$50M$100M$150M$200M$250M2013201520172019202120232024$0$100M$215MSource: GetLatka.com
YearMilestone
2024BetterUp Hit $214.6m revenue in October 2024
2023BetterUp Hit $151.7m revenue in November 2023
2021BetterUp Hit $100m revenue in October 2021
2013Launched with $0 revenue

BetterUp Valuation, Funding Rounds

BetterUp reached a $5B valuation in 2021, set during its Series E round.

BetterUp has raised $566.9M in total funding across 6 rounds, most recently a $300M Series E round in 2021.

BetterUp Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$1B$3B$4B$5B$6B2013201420152016201720182019202020212013 cumulative: $0 • 2013 Founded: $02016 cumulative: $3M • 2013 Founded: $0 • 2016 Seed Round: $3M2016 cumulative: $13M • 2013 Founded: $0 • 2016 Seed Round: $3M • 2016 Series A: $10M2018 cumulative: $39M • 2013 Founded: $0 • 2016 Seed Round: $3M • 2016 Series A: $10M • 2018 Series B: $26M2019 cumulative: $142M • 2013 Founded: $0 • 2016 Seed Round: $3M • 2016 Series A: $10M • 2018 Series B: $26M • 2019 Series C: $103M2021 cumulative: $267M • 2013 Founded: $0 • 2016 Seed Round: $3M • 2016 Series A: $10M • 2018 Series B: $26M • 2019 Series C: $103M • 2021 Series D: $125M2021 cumulative: $567M • 2013 Founded: $0 • 2016 Seed Round: $3M • 2016 Series A: $10M • 2018 Series B: $26M • 2019 Series C: $103M • 2021 Series D: $125M • 2021 Series E: $300M @ $5B valuation$567M2013 Founded: $0 valuation2021 Series E: $5B valuation$5BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series E$300M$5B6%
2021Series D$125M--
2019Series C$103M--
2018Series B$26M--
2016Series A$10M--
2016Seed Round$2.9M--

BetterUp Employees & Team Size

BetterUp employs approximately 2.8K people as of 2026, down from 2.8K in 2024.

BetterUp has 2.8K total employees in different roles and functions and 133 sales reps that carry a quota.

BetterUp Team GrowthReported headcount over time06001,2001,8002,4003,0002013201520172019202120232025002,7572,757Source: GetLatka.com
YearMilestone
2025Reached 2.8K employees (November 2025)
2024Reached 2.8K employees (March 2024)
2023Reached 2.6K employees (November 2023)
2023Reached 2.6K employees (July 2023)
2022Reached 2.4K employees (November 2022)
2021Reached 2.2K employees (November 2021)
2021Reached 2.2K employees (October 2021)

Founder / CEO

Eduardo Medina

Eduardo Medina is listed as Founder / CEO at BetterUp.

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Customers

We do not have customer count information for BetterUp yet.

Frequently Asked Questions about BetterUp

What is BetterUp's revenue?

BetterUp generates $214.6M in revenue.

Who founded BetterUp?

BetterUp was founded by Eduardo Medina.

Who is the CEO of BetterUp?

The CEO of BetterUp is Eduardo Medina.

How much funding does BetterUp have?

BetterUp raised $566.9M.

How many employees does BetterUp have?

BetterUp has 2.8K employees.

Where is BetterUp headquarters?

BetterUp is headquartered in San Francisco, California, United States.

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Compare BetterUp to the industry

BetterUp operates across multiple industries. Browse revenue, funding, and growth data for BetterUp in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

BetterUp Revenue 2024: $214.6M ARR, $5B Valuation