Founder Interview Video
How Convert Group Reached 78 Customers and 100% Year-Over-Year Growth (Interview with Panayotis Gezerlis)
Chapters
- 0:00Introduction and Background
- 0:27Consultancy Origins and Early Revenue
- 1:02L'Oreal Partnership and SaaS Pivot Idea
- 1:33Selling the Consultancy to Ernst and Young
- 2:29Funding History and Capital Raised
- 4:28ARR Growth: Doubling Every Year
- 5:38Customer Base and Contract Values
- 6:38Churn and Net Dollar Retention
- 7:38Customer Acquisition: Word-of-Mouth Only
- 8:27Team Size, Engineers and Sales Team
- 9:23Retailer Acquisition as the Hard Problem
- 12:19Athens Engineering Talent and Cost Advantage
- 12:44Equity Structure and Investors
- 13:17Famous Five Rapid Fire