Convert Group logo
Founded 2014

Convert Group

2021 Revenue






How Convert Group hit $1.6M in Revenue with 78 Customers in 2021.

About Convert Group

Data & Analytics | Market Intelligence & Consulting|Data provider in Consumer Healthcare and FMCG eCommerce

Monthly Revenue


+ $66.7K (100.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Convert Group CEO  Panayotis|Panayotis (Pan) Gezerlis on 07/14/2021

Watch the podcast



Convert Group Revenue

In 2021, Convert Group revenue run rate hit $1.6M in revenue.


Convert Group Valuation and Funding History

Convert Group has raised a total of $1.2M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Convert Group has 78 customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost

Average Annual Price




Convert Group has an annual churn rate of 3.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Convert Group has 55 employees. They have 4 sales reps that carry a quota and an engineering team of 20.


Total Team Size



20 (36%)


4 (7%)




 Panayotis|Panayotis (Pan) Gezerlis

Panayotis has been managing projects and firms across various industries with a focus on eBusiness & Technology.Before founding Convert Group, he led many firms το successfully kick-off their eBusiness projects, as a self-employed eBusiness consultant. He also headed ELTRUN’s e-consulting business unit for 3 years. He co-founded and was the CEO of, one of Greece’s top etailers in fashion, personal care & homeware. He has also served as Upstream’s Head of Business Planning, leading the firm’s expansion in 40 countries and directing sales offices in Rome, Beijing, Singapore, Athens, Bucharest, Toronto, City of Mexico and Rio de Janeiro. Other senior positions held include VoiceWeb’s, a leading company in Speech Recognition & mobile marketing, Chief Commercial Officer for 4 years, and acting-CEO in Printing & Publishing firms.He is the co-author of strategy books and he hopes that someday he will revive his Be eBusiness blog. He is married to Elena, a style editor and fashion blogger, and together they have a 15month-old son that drives them crazy! He also used to be the Director General of GRECA, the Greek eCommerce Association, during 2014-2015.|Pan has been managing projects and firms across various industries with a focus on eBusiness & Technology. Amongst his roles was Head of Business Planning, for the leading mobile commerce firm, Upstream, with business development responsibilities in 40 countries. He founded Convert Group on 2014 as an eCommerce Consultancy and in 2019 they pivoted into an Enterprise SaaS with his partner, Elena.


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Frequently Asked Questions about Convert Group

When was Convert Group founded?

Convert Group was founded in 2014.

Who is the CEO of Convert Group?

The CEO of Convert Group is  Panayotis|Panayotis (Pan) Gezerlis

How many employees does Convert Group have?

Convert Group has 55 employees.

How much revenue does Convert Group generate?

Convert Group generates $1.6M in revenue.

How much funding does Convert Group have?

Convert Group has raised $1.2M.

Where is Convert Group headquarters?

Convert Group is headquartered at Greece

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