Bibiloni identified the primary competitive set as horizontal project management and task management platforms, including Asana, Trello, Monday, ClickUp, and Jira. He also referenced pure-play time tracking tools such as Time Doctor and project management platforms such as Basecamp as points of differentiation. According to Bibiloni, these horizontal tools are not direct competitors in the long run because professional services firms eventually need a vertical, end-to-end solution once they seek to professionalize their operations.
Bibiloni cited Procore in the construction vertical as an analogy for the market dynamic COR is pursuing, where a vertical SaaS platform displaces horizontal tools as customers mature. The figures and characterizations about these competitors were stated by Bibiloni and are not confirmed by those companies.