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How Rasello CEO Natalino Mwenda grew Rasello to $16.8M revenue and 2.3K customers in 2024.

Developer of a communication Software designed to help companies automatically connect to their customers in a whole new way using email, SMS, voice and other social integrated channels. The company's platform offers to collect data and better analyze their data via dynamic Business Intelligence / Machine Learning tools, enabling clients to instantly engage and discover new ways to creatively communicate to customers.

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Rasello Revenue

In 2024, Rasello's revenue reached $16.8M. The company previously reported $13.9M in 2023. Since its launch in 2011, Rasello has shown consistent revenue growth.

Rasello Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M20112013201520172019202120232024$0$17M$17MSource: GetLatka.com
YearMilestone
2024Rasello Hit $16.8m revenue in October 2024
2023Rasello Hit $13.9m revenue in December 2023
2021Rasello Hit $17.3m revenue in April 2021
2011Launched with $0 revenue

Rasello Valuation, Funding Rounds

Rasello is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2011, Rasello has grown to $16.8M in revenue without raising any venture capital or outside funding.

As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, Rasello has built its business with no outside investment.

Rasello Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120112011 cumulative: $0 • 2011 Founded: $02011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Rasello Employees & Team Size

Rasello employs approximately 14 people as of 2026, down from 16 in 2023.

Rasello has 14 total employees in different roles and functions and 14 sales reps that carry a quota. They have 2.3K customers that rely on the company's solutions.

Rasello Team GrowthReported headcount over time05010015020025020112013201520172019202120232024001414Source: GetLatka.com
YearMilestone
2024Reached 14 employees (December 2024)
2024Reached 16 employees (October 2024)
2023Reached 16 employees (December 2023)
2022Reached 22 employees (December 2022)
2021Reached 24 employees (December 2021)
2021Reached 206 employees (April 2021)

Founder / CEO

Natalino Mwenda

Natalino Mwenda is listed as Founder / CEO at Rasello.

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Customers

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Frequently Asked Questions about Rasello

What is Rasello's revenue?

Rasello generates $16.8M in revenue.

Who founded Rasello?

Rasello was founded by Natalino Mwenda.

Who is the CEO of Rasello?

The CEO of Rasello is Natalino Mwenda.

How much funding does Rasello have?

Rasello raised $0.

How many employees does Rasello have?

Rasello has 14 employees.

Where is Rasello headquarters?

Rasello is headquartered in Masaki, Dar Es Salaam, Tanzania.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Rasello Revenue 2024: $16.8M ARR (Bootstrapped)