Liwer described the broader cybersecurity market as containing approximately 2,700 vendors, characterizing them as focused on either the enterprise or consumer segments. He did not name specific direct competitors to Coro by name.
Liwer cited Microsoft as an example of a company with a channel program that, in his view, creates misaligned incentives for partners by paying 30% commission in year one and 5% at renewal, which he argued incentivizes partners to churn customers to earn the higher first-year rate. This characterization reflects Liwer's opinion and is not a figure confirmed by Microsoft. He also referenced Cisco as an example of a large company that operates at roughly 90% channel revenue while still maintaining a direct sales team, using it to support his argument that direct and channel are not mutually exclusive.