Victoria, Australia
Llama Life is a web-based productivity application designed to help users achieve calm, focused work habits. Founded and built by Marie Ng, the company was bootstrapped from zero to 700 paying customers before Ng accepted an invitation to join the Launch Accelerator, a three-month program backed by prominent angel investor Jason Calacanis. As of May 2022, Llama Life had 950 paying customers and approximately $1,800 in monthly recurring revenue, equating to a roughly $21,600 annualized run rate. The company had recently closed a $690,000 pre-seed round at a $2,750,000 pre-money valuation, on top of a separate $100,000 accelerator investment in exchange for 6% equity. Ng, who taught herself to code by watching YouTube videos after a career in advertising in New York City, runs the company with a two-person team based in Australia. The business is at an early inflection point, weighing a shift from a fully paywalled model toward a free tier as it transitions from a bootstrapped revenue focus to a venture-backed user engagement and growth strategy.
- Revenue
- $134.6K
- Customers
- 950
- Year founded
- 2020
- Funding
- $690K
- Team size
- 3
- Growth
- -
