Llama Life Revenue, Valuation & Funding (2024)

Llama Life reported approximately $1,800 in monthly recurring revenue as of May 2022, which Latka noted equates to roughly a $21,600 annualized run rate. Ng confirmed the figure on the interview.

Llama Life had 950 paying customers as of May 2022, up from 700 at the time Ng joined the Launch Accelerator. The current price is $50 per year as an annual subscription. The original price was a one-time payment of $4, and the company went through several pricing iterations between those two points.

At the 700-customer mark, approximately half of those customers had paid only the original one-time fee. Ng noted that the company serves a global customer base from day one, with meaningful user populations in India, where exchange rates and recent payment regulation have created friction. The company was actively considering introducing a free tier at the time of the interview, particularly to serve students and users in price-sensitive markets. No per-seat or multi-seat pricing was discussed; the product appears to be priced per individual user.

Llama Life operates as a direct-to-consumer web application sold via annual subscription at $50 per year. The business transitioned from a free model to a one-time $4 payment and then to the current subscription structure approximately one year before the May 2022 interview.

Monthly MRR churn was running at 4% to 6% historically but rose to approximately 8% in May 2022. Ng attributed the spike to the first cohort of annual subscribers reaching their renewal date simultaneously, combined with credit card expirations and payment processing issues in India related to recent regulatory changes. Ng described the 8% figure as elevated relative to the company's norm and tweeted about it publicly around the time of the interview.

The company had a fully paywalled model during its bootstrapped phase, requiring payment to access any features after a free trial. Ng was evaluating a shift to a free tier as of the interview date. Gross margin, CAC, LTV, burn rate, and runway were not discussed in the interview.

Llama Life had two full-time team members as of May 2022. Ng hired her first employee at the start of 2022, with that person joining in January 2022. The second hire focuses on content, community, and partnership development, while Ng handles development, design, and business operations. The company was actively recruiting a full-stack developer at the time of the interview.