Eaux-Vives, Switzerland
Foodetective is a Geneva, Switzerland-based SaaS platform founded in January 2018 by Andrea Tassistro, a 30-year-old Swiss Italian entrepreneur. The company provides restaurants with a unified operating system covering more than 20 verticals, enabling small and medium restaurants to manage operations, marketing, and their technology stack through a single platform and unified API. As of December 2021, Foodetective had just completed a pivot away from a transaction-fee model toward a monthly SaaS subscription model, a shift made roughly three weeks before the interview. The company reported approximately $600,000 in annual recurring revenue, with 226 paying SaaS customers at an average of $230 per month, alongside a registered base of 21,000 restaurants on the platform. Foodetective had raised a total of $2 million across two pre-seed rounds and was actively seeking an additional $7 million to build out its sales and marketing team in support of a licensing partner strategy. Named licensing partners include Uber Eats, Coca-Cola, and Nestle. The company employed 24 people, including 7 engineers, at the time of the interview.
- Revenue
- $1.5M
- Customers
- 226
- Year founded
- 2018
- Funding
- $2M
- Team size
- 27
- Growth
- -