Indianapolis, Indiana, United States
Innovatemap is a product design and strategy agency that works with software companies from pre-seed through Series A, or bootstrapped companies under roughly $10 million in annual recurring revenue. The firm provides product management, UX design, product marketing, brand identity, and messaging services, helping founders build software that is easier to buy and easier to use.
The agency was co-founded by Christian Beck, who previously worked as a product designer at Autodesk and at Primo, a marketing technology company. Beck oversees sales and marketing at Innovatemap and presented the firm's product-first philosophy at a March 2023 event, drawing on client case studies to illustrate how design investment compounds over time.
Innovatemap's client portfolio has collectively raised $1 billion in capital. One flagship client, Authentix, grew from $500K in ARR in 2019 to $10 million in ARR by 2023 over a roughly 3.5-year engagement, during which the client spent approximately $500K on product, brand, UX, and product management work. A second client, Barometer, increased sales by 300% within a month of switching from live product demos to Figma prototypes.