Founder Interview Video
How Dakota Grew to 402 Customers and 115% Net Dollar Retention with a Bootstrapped SaaS Database (Interview with Founder and CEO Gui Costin)
Chapters
- 0:00Introduction and Business Overview
- 0:24Business Model: Outsourced Fundraising and SaaS Database
- 1:44Database Size and Target Customer Avatar
- 2:10Pricing: Annual Licenses and Seat Structure
- 3:30Origin Story: Failed Platform and Pivot to Database
- 5:35Customer Number One and Launch in April 2019
- 6:17Pre-2019 Revenue Model: Commission-Based Fundraising
- 9:06Customer Growth: 200 to 402 in One Year
- 9:51Growth Channels: Outbound and Dakota Live Webinar
- 10:28Team Size, Engineers, and Sales Rep Structure
- 11:00Sales Rep Targets
- 11:26Bootstrapped and Not Yet Profitable
- 12:24Churn and Net Dollar Retention
- 13:34Product Roadmap and Salesforce Integration
- 15:12Famous Five and Closing Advice