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How Detective CEO Aaron Frazin grew Detective to $9.3M revenue and 150K customers in 2023.

Developer of a virtual assistant mobile application designed to obtain information about the people to meet for the first time. The company's virtual assistant mobile application compiles one-pagers on the people users are about to meet by finding information from about hundreds of sources to find out what a person really like to talk about and what's truly important to them, enabling users to make a good impression on anyone they meet for the first time.

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Detective Revenue

In 2023, Detective's revenue reached $9.3M. The company previously reported $6.9M in 2021. Since its launch in 2012, Detective has shown consistent revenue growth.

Detective Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M$10M2012201420162018202020222023$0$7M$9MSource: GetLatka.com
YearMilestone
2023Detective Hit $9.3m revenue in December 2023
2021Detective Hit $6.9m revenue in April 2021
2012Launched with $0 revenue

Detective Valuation, Funding Rounds

Detective is a bootstrapped Intelligent Virtual Assistants Software startup. Founded in 2012, Detective has grown to $9.3M in revenue without raising any venture capital or outside funding.

As a self-funded Intelligent Virtual Assistants Software SaaS company, Detective has built its business with no outside investment.

Detective Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120122012 cumulative: $0 • 2012 Founded: $02012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Detective Employees & Team Size

Detective employs approximately 128 people as of 2026, up from 119 in 2022.

Detective has 128 total employees in different roles and functions and 1 sales reps that carry a quota. They have 150K customers that rely on the company's solutions.

Detective Team GrowthReported headcount over time0306090120150201220142016201820202022202300128128Source: GetLatka.com
YearMilestone
2023Reached 128 employees (December 2023)
2022Reached 119 employees (December 2022)
2021Reached 113 employees (December 2021)
2021Reached 82 employees (April 2021)

Founder / CEO

Aaron Frazin

Aaron Frazin Founder and CEO has always been an entrepreneur and built his first company as a teenager a small web design and animation shop. He’s since worked at Prezi on their global strategy and was one of the 20 entrepreneurs from around the world selected for the Kauffman Foundation’s entrepreneurial fellowship which grooms the top young entrepreneurs from around the world.

Q&A

QuestionAnswer
What's your age?-
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Favorite book?-
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Advice for 20 year old self-

Customers

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Frequently Asked Questions about Detective

What is Detective's revenue?

Detective generates $9.3M in revenue.

Who founded Detective?

Detective was founded by Aaron Frazin.

Who is the CEO of Detective?

The CEO of Detective is Aaron Frazin.

How much funding does Detective have?

Detective raised $0.

How many employees does Detective have?

Detective has 128 employees.

Where is Detective headquarters?

Detective is headquartered in Chicago, Illinois, United States.

Compare Detective to the industry

Detective operates across multiple industries. Browse revenue, funding, and growth data for Detective in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Detective Revenue 2023: $9.3M ARR (Bootstrapped)