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2024 Revenue

$11.6M(Est.)

Customers

1K

Funding

$0

Avg ACV

$11.6K

Team

30

Founded

1999

Direct Commerce Revenue (2024)

Provider of invoicing and payment management services. The company offers cloud-based automation services like discount management, order management, electronic data interchange integration, payment remittance, hosted imaging, vendor management along with services for accounts payable, treasury, and procurement.

Last updated

Direct Commerce Revenue

In 2024, Direct Commerce's revenue reached $11.6M. The company previously reported $5.8M in 2024. Since its launch in 1999, Direct Commerce has shown consistent revenue growth.

Direct Commerce Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$2.5M$5M$7.5M$10M$12.5M19992001200320052007200920112013201520172019202120232024$0$4M$11.6MSource: GetLatka.com
YearMilestoneSource
2024Direct Commerce Hit $11.6m revenue in November 2024Estimated
2024Direct Commerce Hit $5.8m revenue in October 2024Estimated
2023Direct Commerce Hit $4.1m revenue in December 2023Estimated
2021Direct Commerce Hit $4m revenue in April 2021
1999Launched with $0 revenue

Direct Commerce Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

Direct Commerce Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11999Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Bruce Hanavan

CEO

A proven business leader with a background in technology, sales, and marketing, Bruce Hanavan founded Direct Commerce in 2000. A series of in-depth customer interviews laid the groundwork for the uniquely flexible Direct Commerce platform, which remains one of the easiest-to-use S2P automation platforms for global organizations. Before Direct Commerce, Bruce was President and Founder of Cohesive Systems, which he sold in 1996. Bruce is an avid tournament golfer and a member of the oldest athletic club west of the Mississippi, The Olympic Club. He enjoys Ashtanga yoga and spending time with his wife Emily and two children, Grace and Henry.

Customers

Direct Commerce serves 1K customers.

Direct Commerce Employees & Team Size

Direct Commerce employs approximately 30 people as of 2026, down from 38 in 2023, including 3 sales reps that carry a quota. It serves 1K customers that rely on its solutions.

Direct Commerce Team GrowthReported headcount over time0132538506319992001200320052007200920112013201520172019202120232024003030Source: GetLatka.com
YearMilestoneSource
2024Reached 30 employees (December 2024)
2024Reached 31 employees (October 2024)
2023Reached 38 employees (December 2023)
2022Reached 52 employees (December 2022)
2021Reached 45 employees (December 2021)
2021Reached 48 employees (April 2021)

Frequently Asked Questions about Direct Commerce

What is Direct Commerce's revenue?

Direct Commerce generates an estimated $11.6M in annual revenue.

Who founded Direct Commerce?

Direct Commerce was founded by Bruce Hanavan.

Who is the CEO of Direct Commerce?

The CEO of Direct Commerce is Bruce Hanavan.

How many employees does Direct Commerce have?

Direct Commerce has 30 employees.

Where is Direct Commerce headquarters?

Direct Commerce is headquartered in Palo Alto, California, United States.

Compare Direct Commerce to the industry

Direct Commerce operates across multiple industries. Browse revenue, funding, and growth data for Direct Commerce in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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