Direct Commercerevenue
Accounts Payable Automation SoftwarePalo Alto, CaliforniaFounded 1999CEO Bruce Hanavan
Direct Commerce is an Accounts Payable Automation Software company based in Palo Alto, founded in 1999.
- Customers
- 1K
Direct Commerce revenue
Direct Commerce has not published its revenue. ZoomInfo puts it at about $11.6M a year (November 2024).
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $4M | – |
| Dec 2023 | $4.1MEST. | GetLatka estimate |
| Oct 2024 | $5.8MEST. | GetLatka estimate |
| Nov 2024 | $11.6MEST. | ZoomInfo estimate |
– source not recorded
Direct Commerce competitors
Direct Commerce competes most directly with VTEX and commercetools.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 VTEX | $240.5M | $365M | 1,169 | 2.6K | 2000 |
 commercetools | $175M | $162.1M | 642 | 200 | 2006 |
| Direct Commerce | $11.6M | – | 30 | 1K | 1999 |
Direct Commerce CEO, founders & employees
Bruce Hanavan founded Direct Commerce in 1999 and runs it as CEO. Direct Commerce had 30 employees (December 2024, LinkedIn), down from 38 a year earlier.
- Bruce HanavanFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 30 | |
| Oct 2024 | 31 | |
| Dec 2023 | 38 | |
| Dec 2022 | 52 | |
| Dec 2021 | 45 | |
| Apr 2021 | 48 | – |
Direct Commerce FAQ
What is Direct Commerce's revenue?
ZoomInfo estimates Direct Commerce's revenue at about $11.6M a year (November 2024). The company hasn't published its own figure.
How many employees does Direct Commerce have?
Direct Commerce had 30 employees in December 2024, according to LinkedIn.
Who is the CEO of Direct Commerce?
Bruce Hanavan is the CEO of Direct Commerce and founded the company in 1999.
Who founded Direct Commerce?
Bruce Hanavan founded Direct Commerce in 1999.
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How this page is sourced
5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 10, 2026Data disclaimerReport a correctionClaim this profileRun Direct Commerce? Join the podcast