Direct Commerce
2024 Revenue
$11.6M
Customers
1K
Funding
$0
YOY
185.4%
Avg ACV
$11.6K
Team
30
Founded
1999
How Direct Commerce CEO Bruce Hanavan grew Direct Commerce to $11.6M revenue and 1K customers in 2024.
Provider of invoicing and payment management services. The company offers cloud-based automation services like discount management, order management, electronic data interchange integration, payment remittance, hosted imaging, vendor management along with services for accounts payable, treasury, and procurement.
Last updated
Direct Commerce Revenue
In 2024, Direct Commerce's revenue reached $11.6M. The company previously reported $5.8M in 2024. Since its launch in 1999, Direct Commerce has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Direct Commerce Hit $11.6m revenue in November 2024 |
| 2024 | Direct Commerce Hit $5.8m revenue in October 2024 |
| 2023 | Direct Commerce Hit $4.1m revenue in December 2023 |
| 2021 | Direct Commerce Hit $4m revenue in April 2021 |
| 1999 | Launched with $0 revenue |
Direct Commerce Valuation, Funding Rounds
Direct Commerce is a bootstrapped Accounts Payable Automation Software startup. Founded in 1999, Direct Commerce has grown to $11.6M in revenue without raising any venture capital or outside funding.
As a self-funded Accounts Payable Automation Software SaaS company, Direct Commerce has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Direct Commerce Employees & Team Size
Direct Commerce employs approximately 30 people as of 2026, down from 38 in 2023.
Direct Commerce has 30 total employees in different roles and functions and 3 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 30 employees (December 2024) |
| 2024 | Reached 31 employees (October 2024) |
| 2023 | Reached 38 employees (December 2023) |
| 2022 | Reached 52 employees (December 2022) |
| 2021 | Reached 45 employees (December 2021) |
| 2021 | Reached 48 employees (April 2021) |
Founder / CEO
Bruce Hanavan
A proven business leader with a background in technology, sales, and marketing, Bruce Hanavan founded Direct Commerce in 2000. A series of in-depth customer interviews laid the groundwork for the uniquely flexible Direct Commerce platform, which remains one of the easiest-to-use S2P automation platforms for global organizations. Before Direct Commerce, Bruce was President and Founder of Cohesive Systems, which he sold in 1996. Bruce is an avid tournament golfer and a member of the oldest athletic club west of the Mississippi, The Olympic Club. He enjoys Ashtanga yoga and spending time with his wife Emily and two children, Grace and Henry.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Direct Commerce acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Direct Commerce
What is Direct Commerce's revenue?
Direct Commerce generates $11.6M in revenue.
Who founded Direct Commerce?
Direct Commerce was founded by Bruce Hanavan.
Who is the CEO of Direct Commerce?
The CEO of Direct Commerce is Bruce Hanavan.
How much funding does Direct Commerce have?
Direct Commerce raised $0.
How many employees does Direct Commerce have?
Direct Commerce has 30 employees.
Where is Direct Commerce headquarters?
Direct Commerce is headquartered in Palo Alto, California, United States.
People Also Viewed
Sales Layer
Developer of an information platform created to improve product management process. The company's platform uses analytics and automation to centralizes data and synchronizes it in all sales channels automatically to optimizes the management for all types of companies regardless of their size, sector or type, enabling brands and retailers to increase their sales by improving their content across multiple interfaces and multiple sales channels.
Rand Labs
A blockchain development lab specialized in Algorand technology. Our Products: AlgoExplorer My Algo Incubation Labs: Professional development services [email protected]
Fadada.com
Operator of an electronic contracts service platform. The company provides an online platform for electronic document signing and certificate services such as electronic contracts signature, documents signature, evidence custody and other electronic related signature.
Scalesource
Scalesource is a platform that provides virtual recruiters as a more cost-effective alternative to traditional in-house recruiters. Our service significantly reduces staffing expenses and enhances human resource management efficiency.
POC Pharma
POC Pharma is a SaaS Company supporting pharma stakeholders to digitally manage their interactions, and grow faster and cheaper.
OnSeen
Developer if mobile workforce management software intended to manage people, places and assets. The company's platform schedules, dispatches, monitors and task remote staff and contractors, provide real-time status updates to everyone involved in the process and collaborate with mobile resources in real-time, enabling clients to optimize their processes and reduce their project costs.
Compare Direct Commerce to the industry
Direct Commerce operates across multiple industries. Browse revenue, funding, and growth data for Direct Commerce in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .