Direct Commercerevenue
Accounts Payable Automation SoftwarePalo Alto, CaliforniaFounded 1999CEO Bruce Hanavan
Direct Commerce is a Accounts Payable Automation Software company based in Palo Alto, founded in 1999.
- Customers
- 1K
Direct Commerce revenue
Direct Commerce has not published its revenue. GetLatka estimates it at about $11.6M a year (November 2024).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $4M | – |
| Dec 2023 | $4.1MEST. | GetLatka estimate |
| Oct 2024 | $5.8MEST. | GetLatka estimate |
| Nov 2024 | $11.6MEST. | GetLatka estimate |
– source not recorded
Direct Commerce competitors
Direct Commerce competes most directly with VTEX and commercetools.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 VTEX | $240.5M | $365M | 1,169 | 2.6K | 2000 |
 commercetools | $175M | $162.1M | 642 | 200 | 2006 |
| Direct Commerce | $11.6M | – | 30 | 1K | 1999 |
Direct Commerce CEO, founders & employees
Bruce Hanavan founded Direct Commerce in 1999 and runs it as CEO. Direct Commerce has 30 employees (December 2024, LinkedIn), down from 38 a year earlier.
- Bruce HanavanCo-founder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 30 | |
| Oct 2024 | 31 | |
| Dec 2023 | 38 | |
| Dec 2022 | 52 | |
| Dec 2021 | 45 | |
| Apr 2021 | 48 | – |
Direct Commerce FAQ
How much money does Direct Commerce make?
Direct Commerce has not published its revenue. GetLatka estimates about $11.6M a year (November 2024).
Who is the CEO of Direct Commerce?
Bruce Hanavan, a co-founder.
Who founded Direct Commerce?
Bruce Hanavan, in 1999.
How many employees does Direct Commerce have?
About 30 as of December 2024 (LinkedIn).
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How this page is sourced
5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 10, 2026Data disclaimerReport a correctionClaim this profileRun Direct Commerce? Join the podcast