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Provider of invoicing and payment management services. The company offers cloud-based automation services like discount management, order management, electronic data interchange integration, payment remittance, hosted imaging, vendor management along with services for accounts payable, treasury, and procurement.
Last updated
In 2024, Direct Commerce's revenue reached $11.6M. The company previously reported $5.8M in 2024. Since its launch in 1999, Direct Commerce has shown consistent revenue growth.
Direct Commerce is a bootstrapped Accounts Payable Automation Software startup. Founded in 1999, Direct Commerce has grown to $11.6M in revenue without raising any venture capital or outside funding.
As a self-funded Accounts Payable Automation Software SaaS company, Direct Commerce has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
A proven business leader with a background in technology, sales, and marketing, Bruce Hanavan founded Direct Commerce in 2000. A series of in-depth customer interviews laid the groundwork for the uniquely flexible Direct Commerce platform, which remains one of the easiest-to-use S2P automation platforms for global organizations. Before Direct Commerce, Bruce was President and Founder of Cohesive Systems, which he sold in 1996. Bruce is an avid tournament golfer and a member of the oldest athletic club west of the Mississippi, The Olympic Club. He enjoys Ashtanga yoga and spending time with his wife Emily and two children, Grace and Henry.
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Direct Commerce serves 1K customers.
Direct Commerce employs approximately 30 people as of 2026, down from 38 in 2023, including 3 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
Direct Commerce generates $11.6M in revenue.
Direct Commerce was founded by Bruce Hanavan.
The CEO of Direct Commerce is Bruce Hanavan.
Direct Commerce is bootstrapped and has not raised outside funding.
Direct Commerce has 30 employees.
Direct Commerce is headquartered in Palo Alto, California, United States.
Direct Commerce operates across multiple industries. Browse revenue, funding, and growth data for Direct Commerce in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$11.6M
Customers
1K
Funding
$0
Avg ACV
$11.6K
Team
30
Founded
1999
| Year | Milestone | Source |
|---|---|---|
| 2024 | Direct Commerce Hit $11.6m revenue in November 2024 | |
| 2024 | Direct Commerce Hit $5.8m revenue in October 2024 | Estimated |
| 2023 | Direct Commerce Hit $4.1m revenue in December 2023 | Estimated |
| 2021 | Direct Commerce Hit $4m revenue in April 2021 | |
| 1999 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 30 employees (December 2024) | |
| 2024 | Reached 31 employees (October 2024) | |
| 2023 | Reached 38 employees (December 2023) | |
| 2022 | Reached 52 employees (December 2022) | |
| 2021 | Reached 45 employees (December 2021) | |
| 2021 | Reached 48 employees (April 2021) |
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