Founder Interview Video
How Directive Consulting Reached 125 Customers and 135 Employees While Staying Bootstrapped and Profitable (Interview with President and CEO Garrett Mehrguth)
Chapters
- 0:00Introduction and Background
- 0:36How Garrett Started: From Fiverr to First Clients
- 1:54The Customer Generation Methodology
- 3:53Who Directive Works With: 125 Accounts
- 5:01Review Sites: Paying to Be Number One
- 5:42LinkedIn Convo Ads and Gift Card Strategy
- 11:48Pricing and Contract Structure
- 15:43Team Size and Rapid Hiring
- 17:02COVID Impact and Post-COVID Growth
- 17:39Profitability and Business Model
- 18:10Reinvestment and EBITDA Planning
- 19:33Growth Targets and OKR Philosophy
- 20:53Bootstrapped from Day One
- 21:10Famous Five: Books, Tools, and Life Advice