Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Effective Tours is a company that provides a channel manager and property management system (PMS) for hotels and accommodations. Their platform helps businesses manage their online distribution, bookings, and reservations across various channels such as Booking.com and Expedia.com.
Last updated
In 2024, Effective Tours's revenue reached $165.2K. The company previously reported $136.5K in 2023. Since its launch in 2013, Effective Tours has shown consistent revenue growth.
Effective Tours reached a $495.6K valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $495.6K | - |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Effective Tours yet.
Effective Tours employs approximately 3 people as of 2026, up from 2 in 2023, including 53 sales reps that carry a quota.
Effective Tours generates an estimated $165.2K in annual revenue.
Effective Tours was founded by Alex Novikovs.
The CEO of Effective Tours is Alex Novikovs.
Effective Tours raised $0.
Effective Tours has 3 employees.
Effective Tours is headquartered in Ayr, Scotland, United Kingdom.
Effective Tours operates across multiple industries. Browse revenue, funding, and growth data for Effective Tours in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileValuation
$495.6K
2024 Revenue
$165.2K(Est.)
Funding
$0
Team
3
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | Effective Tours Hit $165.2k revenue in October 2024 | Estimated |
| 2023 | Effective Tours Hit $136.5k revenue in December 2023 | Estimated |
| 2021 | Effective Tours Hit $113.8k revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 3 employees (October 2024) | |
| 2023 | Reached 2 employees (December 2023) | |
| 2022 | Reached 3 employees (December 2022) | |
| 2021 | Reached 2 employees (December 2021) | |
| 2021 | Reached 4 employees (April 2021) |
Saas, AI, Retail Tech, Customer Service
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
