Latka logo

How Embedded Planet CEO Matt Hoover grew Embedded Planet to $1.9M revenue with a 19 person team in 2024.

Developer of embedded hardware and software systems. The company designs, develops and deploy process for embedded systems engineering. It also offers single board computer modules and debugging tools.

Last updated

Embedded Planet Revenue

In 2024, Embedded Planet's revenue reached $1.9M. The company previously reported $1.3M in 2023. Since its launch in 1997, Embedded Planet has shown consistent revenue growth.

Embedded Planet Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M$2M199719992001200320052007200920112013201520172019202120232024$0$1M$2MSource: GetLatka.com
YearMilestone
2024Embedded Planet Hit $1.9m revenue in October 2024
2023Embedded Planet Hit $1.3m revenue in December 2023
2021Embedded Planet Hit $1.1m revenue in April 2021
1997Launched with $0 revenue

Embedded Planet Valuation, Funding Rounds

Embedded Planet is a bootstrapped IoT Development Tools startup. Founded in 1997, Embedded Planet has grown to $1.9M in revenue without raising any venture capital or outside funding.

As a self-funded IoT Development Tools SaaS company, Embedded Planet has built its business with no outside investment.

Embedded Planet Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119971997 cumulative: $0 • 1997 Founded: $01997 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Embedded Planet Employees & Team Size

Embedded Planet employs approximately 19 people as of 2026, up from 18 in 2023.

Embedded Planet has 19 total employees in different roles and functions and 31 sales reps that carry a quota.

Embedded Planet Team GrowthReported headcount over time048121620199719992001200320052007200920112013201520172019202120232024001919Source: GetLatka.com
YearMilestone
2024Reached 19 employees (October 2024)
2023Reached 18 employees (December 2023)
2022Reached 19 employees (December 2022)
2021Reached 19 employees (December 2021)
2021Reached 19 employees (April 2021)

Founder / CEO

Matt Hoover

Customer oriented executive with over thirty years of management, marketing and sales experience working with OEMs on electronic, hardware, software, control, RF and embedded product solutions.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Embedded Planet yet.

Frequently Asked Questions about Embedded Planet

What is Embedded Planet's revenue?

Embedded Planet generates $1.9M in revenue.

Who founded Embedded Planet?

Embedded Planet was founded by Matt Hoover.

Who is the CEO of Embedded Planet?

The CEO of Embedded Planet is Matt Hoover.

How much funding does Embedded Planet have?

Embedded Planet raised $0.

How many employees does Embedded Planet have?

Embedded Planet has 19 employees.

Where is Embedded Planet headquarters?

Embedded Planet is headquartered in Cleveland, Ohio, United States.

People Also Viewed

MishiPay logo

MishiPay

Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.

DocLens.ai logo

DocLens.ai

Agentic AI Workflow for Complex Claims and Legal

Treiner logo

Treiner

TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.

Apex Loyalty logo

Apex Loyalty

Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.

Myko AI logo

Myko AI

Myko helps sellers get data in and out of their CRM from anywhere. An intelligent AI agent for your sales org.

Konnectinsights logo

Konnectinsights

Best Social Media Tools - Konnect Insights, a 4 in 1 social media tool that effectively manage social listening, analytics, CRM & ORM management for brands.

Compare Embedded Planet to the industry

Embedded Planet operates across multiple industries. Browse revenue, funding, and growth data for Embedded Planet in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Embedded Planet Revenue 2024: $1.9M ARR (Bootstrapped)