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Victoria, Australia
Developer of rostering software. The company's software enables enterprise clients to coordinate the rosters for hundreds of employees.
Last updated
In 2023, Ento's revenue reached $823.5K. The company previously reported $3.6M in 2021. Since its launch in 2009, Ento has shown consistent revenue growth.
Ento reached a $2.5M valuation in 2025, set during its M&A Offer round.
Ento has raised $6.2M in total funding across 2 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.5M | - | |
| 2021 | Funding round | $5M | - | - | |
| 2015 | Funding round | $1.2M | - | - |
CEO
I’m a business-minded, technically-wired Aussie entrepreneur. I’m currently running Ento.com - a Series-A backed workforce management SaaS based in Melbourne. Throught my experience with Ento I have developed a deep understanding of the struggles workforce planning teams face and how to solve them with technology. I think my strength is my ability to consistently bridge the divide between technical and non-technical people. I understand my clients’ business goals and what’s needed technically to achieve them, solving the problems that inevitably crop up along the way. I’m a passionate believer in building fast, launching early, getting feedback, iterate, repeat. The only mistake you can make is to wait. My days are centred around action: Relating, replying, fixing and finishing.
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
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| Advice for 20 year old self | - |
Ento serves 10K customers.
Ento employs approximately 10 people as of 2026, down from 16 in 2022, including 4 sales reps that carry a quota. It serves 10K customers that rely on its solutions.
Ento generates an estimated $823.5K in annual revenue.
Ento was founded by Aulay Macaulay.
The CEO of Ento is Aulay Macaulay.
Ento raised $6.2M across 2 rounds.
Ento has 10 employees.
Ento is headquartered in Victoria, Australia.
Ento operates across multiple industries. Browse revenue, funding, and growth data for Ento in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.5M
2023 Revenue
$823.5K(Est.)
Customers
10K
Funding
$6.2M
Avg ACV
$82
Team
10
Founded
2009
| Year | Milestone | Source |
|---|---|---|
| 2023 | Ento Hit $823.5k revenue in December 2023 | Estimated |
| 2021 | Ento Hit $3.6m revenue in June 2021 | |
| 2009 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 10 employees (December 2023) | |
| 2022 | Reached 16 employees (December 2022) | |
| 2021 | Reached 53 employees (December 2021) | |
| 2021 | Reached 43 employees (June 2021) |
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