Ento logo
Founded 2009


2021 Revenue





How Ento hit $3.6M in Revenue with 10K Customers in 2021.

About Ento

Developer of rostering software. The company's software enables enterprise clients to coordinate the rosters for hundreds of employees.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40






Ento Revenue

In 2021, Ento revenue run rate hit $3.6M in revenue.


Ento Valuation and Funding History

Ento has raised a total of $6.2M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


Ento has 10K customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price



Ento has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Ento has 43 employees. They have 4 sales reps that carry a quota They have an engineering team of 10. and a marketing team of 1.


Total Team Size



10 (23%)


4 (9%)


1 (2%)


Aulay Macaulay

I’m a business-minded, technically-wired Aussie entrepreneur. I’m currently running Ento.com - a Series-A backed workforce management SaaS based in Melbourne. Throught my experience with Ento I have developed a deep understanding of the struggles workforce planning teams face and how to solve them with technology. I think my strength is my ability to consistently bridge the divide between technical and non-technical people. I understand my clients’ business goals and what’s needed technically to achieve them, solving the problems that inevitably crop up along the way. I’m a passionate believer in building fast, launching early, getting feedback, iterate, repeat. The only mistake you can make is to wait. My days are centred around action: Relating, replying, fixing and finishing.


What's your age?


Favorite online tool?


Favorite book?


Favorite CEO?


Advice for 20 year old self


Is this your company? Add our badge to your website:

Frequently Asked Questions about Ento

When was Ento founded?

Ento was founded in 2009.

Who is the CEO of Ento?

The CEO of Ento is Aulay Macaulay

How many employees does Ento have?

Ento has 43 employees.

How much revenue does Ento generate?

Ento generates $3.6M in revenue.

How much funding does Ento have?

Ento has raised $6.2M.

Where is Ento headquarters?

Ento is headquartered at VictoriaAustralia

People Also Viewed

CIPD Jersey Branch logo

CIPD Jersey Branch

We aim to promote championing better work and working lives by providing opportunities locally to members and non-members to assist businesses shape the future of people management. Jersey is an active branch with a varied programme of events and activities to encourage engagement and raise the profile of CIPD and best practices in Human Resources and Learning & Development. Our volunteer committee members bring a wealth of talent and diversity to the branch. Our professional experiences represent all industry sectors with a varying range of skill sets. On behalf of the Jersey Committee, we look forward to greeting you at our events and thank you for your interest.

Ultimate-Software logo


Ultimate Software is an American technology company that develops and sells UltiPro, a cloud-based human capital management software system for businesses.

PeopleStrong logo


Comprehensive HR Tech for enterprises comprising of Talent Acquisition, Talent Management, and Human Capital Management.

Gusto logo


Gusto develops web-based payroll solution for small- and medium-sized businesses. It operates an online platform that provides payroll, benefits, human resources, and integration services for employers and employees in the United States. Gusto offers health benefits and workers’ compensation benefits that include medical insurance, commuter benefits, and 401(k) contributions as well as workers’ compensation insurance plans, time tracking, and integration services, and access to employees for processing payroll from web-enabled devices such as smartphones and tablets. It also provides access to employees and contractors to browse their previous pay stubs, review their payroll forms, verify their personal details, and statistics about their pay, tax payments and federal forms filing services, and security and support services. Gusto serves startups, coffee shops, doctors, creative agencies, lawyers, and boutiques. Edward Kim, Joshua Reeves, and Tomer London founded ZenPayRoll in 2011 that became Gusto, with its headquarters in San Francisco in California with an additional office in Denver in Colorado.|.

Ascender Group logo

Ascender Group

Ascender Group is a provider of payroll service intended to deliver human capital management services. The company offers consolidated reporting in the currency and language. It provides tailored services that are fully managed enabling clients to tackle very large, complex issues that require processor-engineering, process standardization, automation and extended payroll-services. Ascender was founded in 2007 and is headquartered in Sydney, Australia. The company seeks to expand its business portfolio through mergers and acquisitions.

Hotschedules logo


Our software is designed to automate operational challenges like recruiting, training, scheduling, business intelligence, shift communication, labor and inventory management. Our world-class products include HotSchedules, HotSchedules Recruit, HotSched...

View Instantly:

Create a free account to view data on 30,318 SaaS Companies

30,318 companies | Updated Wed Dec 01 2021

GetLatka is the only place to get accurate revenue data on SaaS companies. You'll also see valuations, growth rates, CEO emails and 28 other metrics per company. Signup below to view instantly.

We interview hard-to-reach SaaS founders.


Then take audio data and organize it in charts and excel.