Ento
Victoria, Australia
Valuation
$2.5M
2023 Revenue
$823.5K
Customers
10K
Funding
$6.2M
Avg ACV
$82
Team
10
Founded
2009
How Ento CEO Aulay Macaulay grew to $823.5K revenue and 10K customers in 2023.
Developer of rostering software. The company's software enables enterprise clients to coordinate the rosters for hundreds of employees.
Last updated
Ento Revenue
In 2023, Ento's revenue reached $823.5K. The company previously reported $3.6M in 2021. Since its launch in 2009, Ento has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2023 | Ento Hit $823.5k revenue in December 2023 | |
| 2021 | Ento Hit $3.6m revenue in June 2021 | |
| 2009 | Launched with $0 revenue |
Ento Valuation, Funding Rounds
Ento's most recent disclosed valuation is $2.5M.
Ento has raised $6.2M in total funding across 2 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | Funding round | $5M | - | - | |
| 2015 | Funding round | $1.2M | - | - |
Founder / CEO
Aulay Macaulay
CEO
I’m a business-minded, technically-wired Aussie entrepreneur. I’m currently running Ento.com - a Series-A backed workforce management SaaS based in Melbourne. Throught my experience with Ento I have developed a deep understanding of the struggles workforce planning teams face and how to solve them with technology. I think my strength is my ability to consistently bridge the divide between technical and non-technical people. I understand my clients’ business goals and what’s needed technically to achieve them, solving the problems that inevitably crop up along the way. I’m a passionate believer in building fast, launching early, getting feedback, iterate, repeat. The only mistake you can make is to wait. My days are centred around action: Relating, replying, fixing and finishing.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Ento serves 10K customers.
Ento Employees & Team Size
Ento employs approximately 10 people as of 2026, down from 16 in 2022, including 4 sales reps that carry a quota. It serves 10K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2023 | Reached 10 employees (December 2023) |
| 2022 | Reached 16 employees (December 2022) |
| 2021 | Reached 53 employees (December 2021) |
| 2021 | Reached 43 employees (June 2021) |
Frequently Asked Questions about Ento
What is Ento's revenue?
Ento generates an estimated $823.5K in annual revenue.
Who founded Ento?
Ento was founded by Aulay Macaulay.
Who is the CEO of Ento?
The CEO of Ento is Aulay Macaulay.
How much funding does Ento have?
Ento raised $6.2M across 2 rounds.
How many employees does Ento have?
Ento has 10 employees.
Where is Ento headquarters?
Ento is headquartered in Victoria, Australia.
Compare Ento to the industry
Ento operates across multiple industries. Browse revenue, funding, and growth data for Ento in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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