Valuation
$2.5M
2023 Revenue
$823.5K
Customers
10K
Funding
$6.2M
Avg ACV
$82
Team
10
Founded
2009
How Ento CEO Aulay Macaulay grew Ento to $823.5K revenue and 10K customers in 2023.
Developer of rostering software. The company's software enables enterprise clients to coordinate the rosters for hundreds of employees.
Last updated
Ento Revenue
In 2023, Ento's revenue reached $823.5K. The company previously reported $3.6M in 2021. Since its launch in 2009, Ento has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2023 | Ento Hit $823.5k revenue in December 2023 | |
| 2021 | Ento Hit $3.6m revenue in June 2021 | |
| 2009 | Launched with $0 revenue |
Ento Valuation, Funding Rounds
Ento's most recent disclosed valuation is $2.5M.
Ento has raised $6.2M in total funding across 2 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | Funding round | $5M | - | - | |
| 2015 | Funding round | $1.2M | - | - |
Ento Employees & Team Size
Ento employs approximately 10 people as of 2026, down from 16 in 2022, including 4 sales reps that carry a quota. It serves 10K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2023 | Reached 10 employees (December 2023) |
| 2022 | Reached 16 employees (December 2022) |
| 2021 | Reached 53 employees (December 2021) |
| 2021 | Reached 43 employees (June 2021) |
Founder / CEO
Aulay Macaulay
I’m a business-minded, technically-wired Aussie entrepreneur. I’m currently running Ento.com - a Series-A backed workforce management SaaS based in Melbourne. Throught my experience with Ento I have developed a deep understanding of the struggles workforce planning teams face and how to solve them with technology. I think my strength is my ability to consistently bridge the divide between technical and non-technical people. I understand my clients’ business goals and what’s needed technically to achieve them, solving the problems that inevitably crop up along the way. I’m a passionate believer in building fast, launching early, getting feedback, iterate, repeat. The only mistake you can make is to wait. My days are centred around action: Relating, replying, fixing and finishing.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Ento acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Ento
What is Ento's revenue?
Ento generates $823.5K in revenue.
Who founded Ento?
Ento was founded by Aulay Macaulay.
Who is the CEO of Ento?
The CEO of Ento is Aulay Macaulay.
How much funding does Ento have?
Ento raised $6.2M.
How many employees does Ento have?
Ento has 10 employees.
Where is Ento headquarters?
Ento is headquartered in Victoria, Australia.
People Also Viewed
Sinngular
Inflyte
Provider of a music promotion platform. The company's music promotion platform provides pre-release music and web-based promo dashboard, enabling record labels and PR agencies to manage high volumes of promos as easy and efficient as possible.
Treatstock
The company primarily operates in the Software industry. Treatstock was founded in 2016 and is headquartered in Newark, DE.
SalesKong
At SalesKong, we believe that sales should be about connection, not admin. That’s why we built an intelligent sales assistant that helps reps focus on what truly matters—understanding customers, building trust, and closing deals. Modern sales teams are drowning in busywork—logging CRM notes, writing follow-ups, and manually tracking action items. Important context gets lost in the chaos of back-to-back meetings, and even the best reps miss key buying signals. SalesKong solves this by capturing your conversations, extracting key insights, and streamlining your entire sales workflow. From instant summaries and next steps to follow-up emails and smart nudges—SalesKong works in the background so your team can stay in the moment. No fluff. No bloat. Just tools that work. Visit our website for more info and early access.
Webproof
The company primarily operates in the Software industry. Webproof is headquartered in Miami, FL.
Qymatix Solutions GmbH
Provider of a sales management platform. The company enables sales managers to achieve targets and to take better business decisions.
Compare Ento to the industry
Ento operates across multiple industries. Browse revenue, funding, and growth data for Ento in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
Not financial advice. Read full disclaimer.
Claim this profile