Ento logo
Founded 2009

Ento

2021 Revenue

$3.6M

YOY

Funding

$6.2M

How Ento hit $3.6M in Revenue with 10K Customers in 2021.

About Ento

Developer of rostering software. The company's software enables enterprise clients to coordinate the rosters for hundreds of employees.

Monthly Revenue

$301.0K

Total Expenses

$301.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

VictoriaAustralia
Website

ento.com

$Funding$Revenue

Ento Revenue

In 2021, Ento revenue run rate hit $3.6M in revenue.

$3.6M

Ento Valuation and Funding History

Ento has raised a total of $6.2M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
06/10/2021$5.0M
07/14/2015$1.2M

Customers

Ento has 10K customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

Ento has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

Ento has 43 employees. They have 4 sales reps that carry a quota They have an engineering team of 10. and a marketing team of 1.

2021
DistributionQty

Total Team Size

43

Engineers

10 (23%)

Sales

4 (9%)

Marketing

1 (2%)

CEO/Founder

Aulay Macaulay

I’m a business-minded, technically-wired Aussie entrepreneur. I’m currently running Ento.com - a Series-A backed workforce management SaaS based in Melbourne. Throught my experience with Ento I have developed a deep understanding of the struggles workforce planning teams face and how to solve them with technology. I think my strength is my ability to consistently bridge the divide between technical and non-technical people. I understand my clients’ business goals and what’s needed technically to achieve them, solving the problems that inevitably crop up along the way. I’m a passionate believer in building fast, launching early, getting feedback, iterate, repeat. The only mistake you can make is to wait. My days are centred around action: Relating, replying, fixing and finishing.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about Ento

When was Ento founded?

Ento was founded in 2009.


Who is the CEO of Ento?

The CEO of Ento is Aulay Macaulay


How many employees does Ento have?

Ento has 43 employees.

How much revenue does Ento generate?

Ento generates $3.6M in revenue.


How much funding does Ento have?

Ento has raised $6.2M.


Where is Ento headquarters?

Ento is headquartered at VictoriaAustralia

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