Founder Interview Video
How Fello AI Grew from $0 to $10M ARR in 18 Months with $80K in Marketing Spend (Talk by Co-Founder and President Stephen London)
Chapters
- 0:04Introduction and Fello's Growth Story
- 0:26What Fello Does: AI-Powered Marketing for Real Estate
- 0:58Revenue Chart and Milestones
- 2:03Audience Poll: Company Stages
- 3:15Dots: Team, Idea, and Story
- 5:34Ants: Running Experiments to Find Product-Market Fit
- 6:41Raising from Users Instead of VCs
- 7:53$400K to $7M ARR on $80K Marketing Spend
- 8:46Growth Hacks: Parties, Challenges, and Podcasts
- 11:22Rockets: Scaling After Product-Market Fit
- 12:38Dream Big Exercise for Founders
- 14:22Culture as a Growth Driver
- 15:25Community, Conferences, and Testimonials
- 16:08Leverage: Affiliates, Content, and Debt
- 16:33Global Talent and Remote Operations