Founder Interview Video
How Formstack Reached 16,000 Paying Customers and 30 to 40% Annual Growth with About $1M Raised (Interview with CEO Chris Byers)
Chapters
- 0:00Introduction and What Formstack Does
- 0:28Competing with Google Forms
- 2:55Pricing and Average Revenue Per Account
- 3:35Chris Byers Joins Formstack in 2009
- 5:15Customer Count and Active Users
- 6:01Annual Growth Rate and Product Expansion
- 7:20Net Revenue Retention and Churn Improvement
- 8:35Growth Phases: Virality, Sales, and Product Management
- 10:36Team Size and Sales Headcount
- 11:23CAC, Payback Period, and LTV
- 13:57Remote Team and Indianapolis Headquarters
- 14:52Cash Flow and No Plans to Raise
- 15:27Vision: Path to $100M in Revenue
- 15:46Famous Five: Books, Tools, and Advice