Founder Interview Video
How FreightWaves Reached $15M ARR and 700 Enterprise Customers While Spending Zero on CAC (Interview with Founder and CEO Craig Fuller)
Chapters
- 0:00Introduction and FreightWaves Overview
- 1:35The Bloomberg of Freight: How Craig Describes the Business
- 2:36Building a Media Brand to Market a SaaS Product
- 4:54700 Enterprise Customers and the Inbound Sales Model
- 6:33How the Media Business Makes Money and the Negative CAC Model
- 8:01SaaS ARR Trajectory: 2019 to 2021
- 9:40Events Revenue Lost in 2020 and How the Business Recovered
- 11:57Total Capital Raised: $92M and the Capital Structure
- 15:11Valuation History: Series A, Series B, and the 2021 Triangle Round
- 17:22Acquisitions, Rule of 40, and Growth Strategy
- 19:04Founder Equity and Dilution Philosophy
- 20:21The First $2M Round: Participating Preferred and Lessons Learned
- 24:08Current Cash Position and Why FreightWaves Is Not Raising
- 25:20Famous Five: Books, Tools, and Closing Thoughts