Founder Interview Video
How G2 Reached $80M ARR and 3,000 Software Vendor Customers (Talk by CEO Godard Abel)
Chapters
- 0:46Godard Takes the Stage
- 4:14ARR and Ownership: Quick Numbers
- 5:43G2 Vision: Consumerizing B2B Software Buying
- 6:41G2 Becomes a Unicorn
- 7:02First Company: BigMachines and the Dot-Com Era
- 11:53Lessons from BigMachines: Perseverance and Salesforce Partnership
- 14:36Second Company: SteelBrick and Rapid Scaling
- 15:59G2 Origins: Cold Start and the Review Problem
- 17:25G2 Today: 3,000 Vendors and Premium Marketing Tools
- 18:09Growth Tactic 1: Ride the Software Industry Wave
- 21:10Growth Tactic 2: Build a Scalable Sales Playbook
- 21:54Growth Tactic 3: Partner and Acquire Strategically
- 22:55Talent Strategy: Hire Young, Breed Your Own Leaders
- 24:08Evolving Leadership and Culture at Scale