Founder Interview Video
How G2 Closed In on $100M ARR With 7 Million Monthly Active Users in 2022 (Interview with CEO Godard Abel)
Chapters
- 0:00Introduction and G2 Background
- 0:32Product Expansion and G2 Track Overview
- 1:05G2 Track vs. Competing Spend Management Tools
- 2:06Taxonomy and Database as Core Assets
- 3:27G2 Track Customer Count and Paid Tier
- 6:19G2 Track Pricing and Enterprise Features
- 7:31SaaS Contract Dynamics and Buyer Awareness
- 8:34Competitive Landscape in SaaS Spend Management
- 9:00Series D Funding and Unicorn Valuation
- 9:26$100M ARR Target for 2022
- 10:24How G2 Builds and Maintains Its Taxonomy
- 11:56Licensing the Taxonomy to ServiceNow and Investors
- 12:47Wrap-Up and Closing Remarks