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Influitive is a software company that provides a platform for advocate marketing, which enables businesses to mobilize their most loyal customers and advocates to support their marketing efforts. Their platform offers tools for identifying and engaging advocates, creating advocacy campaigns, tracking performance metrics, and rewarding advocates for their contributions. Influitive's solutions aim to help businesses build stronger relationships with their customers, generate more referrals and recommendations, and increase customer loyalty and retention. The company was founded in 2010 and is headquartered in Toronto, Canada, with additional offices in Boston and London.