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2024 Revenue

$22.7M(Est.)

Customers

270

Funding

$59.8M

Avg ACV

$84K

Team

44

Founded

2010

How Influitive CEO Dan McCall grew to $22.7M revenue and 270 customers in 2024.

Influitive is a software company that provides a platform for advocate marketing, which enables businesses to mobilize their most loyal customers and advocates to support their marketing efforts. Their platform offers tools for identifying and engaging advocates, creating advocacy campaigns, tracking performance metrics, and rewarding advocates for their contributions. Influitive's solutions aim to help businesses build stronger relationships with their customers, generate more referrals and recommendations, and increase customer loyalty and retention. The company was founded in 2010 and is headquartered in Toronto, Canada, with additional offices in Boston and London.

Last updated

Influitive Revenue

In 2024, Influitive's revenue reached $22.7M. The company previously reported $21.6M in 2023. Since its launch in 2010, Influitive has shown consistent revenue growth.

Influitive Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$5M$10M$15M$20M$25M20102012201420162018202020222024$0$13.5M$16.5M$22.7MSource: GetLatka.com
YearMilestoneSource
2024Influitive Hit $22.7m revenue in October 2024Estimated
2023Influitive Hit $21.6m revenue in December 2023Estimated
2021Influitive Hit $16.5m revenue in December 2021Estimated
2017Influitive Hit $13.5m revenue in August 2017
2010Launched with $0 revenue

Influitive Valuation, Funding Rounds

Influitive has not publicly disclosed its valuation. The company has raised $59.8M in total funding to date.

Influitive has raised $59.8M in total funding across 5 rounds, with its most recent round in 2019.

Influitive Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$15M$0.4$30M$0.6$45M$0.8$60M$1$75M201020122014201620182019Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2019Funding round$10M--
2016Funding round$8.2M--
2015Funding round$30.5M--
2012Funding round$7.3M--
2012Funding round$3.8M--

Founder / CEO

Dan McCall

CEO

Expertfile.com/experts/mark.organ

Q&A

QuestionAnswer
What's your age?47
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Influitive serves 270 customers.

Influitive Employees & Team Size

Influitive employs approximately 44 people as of 2026, down from 124 in 2023, including 8 sales reps that carry a quota. It serves 270 customers that rely on its solutions.

Influitive Team GrowthReported headcount over time0408012016020102012201420162018202020222024004444Source: GetLatka.com
YearMilestoneSource
2024Reached 44 employees (December 2024)
2024Reached 46 employees (October 2024)
2024Reached 46 employees (October 2024)
2023Reached 124 employees (December 2023)
2023Reached 124 employees (December 2023)
2023Reached 121 employees (December 2023)
2023Reached 129 employees (September 2023)
2023Reached 132 employees (July 2023)
2023Reached 128 employees (January 2023)
2022Reached 135 employees (December 2022)
2022Reached 135 employees (December 2022)
2022Reached 126 employees (January 2022)
2021Reached 119 employees (August 2021)
2020Reached 108 employees (December 2020)
2020Reached 105 employees (June 2020)
2019Reached 120 employees (December 2019)
2018Reached 145 employees (December 2018)
2017Reached 125 employees (August 2017)

Frequently Asked Questions about Influitive

What is Influitive's revenue?

Influitive generates an estimated $22.7M in annual revenue.

Who founded Influitive?

Influitive was founded by Dan McCall.

Who is the CEO of Influitive?

The CEO of Influitive is Dan McCall.

How much funding does Influitive have?

Influitive raised $59.8M across 5 rounds.

How many employees does Influitive have?

Influitive has 44 employees.

Where is Influitive headquarters?

Influitive is headquartered in Toronto, Ontario, Canada.

Compare Influitive to the industry

Influitive operates across multiple industries. Browse revenue, funding, and growth data for Influitive in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Influitive Revenue 2024: $22.7M Est. ARR, $59.8M Raised