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Influitive is a software company that provides a platform for advocate marketing, which enables businesses to mobilize their most loyal customers and advocates to support their marketing efforts. Their platform offers tools for identifying and engaging advocates, creating advocacy campaigns, tracking performance metrics, and rewarding advocates for their contributions. Influitive's solutions aim to help businesses build stronger relationships with their customers, generate more referrals and recommendations, and increase customer loyalty and retention. The company was founded in 2010 and is headquartered in Toronto, Canada, with additional offices in Boston and London.
Last updated
In 2024, Influitive's revenue reached $22.7M. The company previously reported $21.6M in 2023. Since its launch in 2010, Influitive has shown consistent revenue growth.
Influitive has not publicly disclosed its valuation. The company has raised $59.8M in total funding to date.
Influitive has raised $59.8M in total funding across 5 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Funding round | $10M | - | - | |
| 2016 | Funding round | $8.2M | - | - | |
| 2015 | Funding round | $30.5M |
| Question | Answer |
|---|---|
| What's your age? | 47 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Influitive serves 270 customers.
Influitive employs approximately 44 people as of 2026, down from 124 in 2023, including 8 sales reps that carry a quota. It serves 270 customers that rely on its solutions.
Influitive generates an estimated $22.7M in annual revenue.
Influitive was founded by Dan McCall.
The CEO of Influitive is Dan McCall.
Influitive raised $59.8M across 5 rounds.
Influitive has 44 employees.
Influitive is headquartered in Toronto, Ontario, Canada.
Influitive operates across multiple industries. Browse revenue, funding, and growth data for Influitive in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$22.7M(Est.)
Customers
270
Funding
$59.8M
Avg ACV
$84K
Team
44
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2024 | Influitive Hit $22.7m revenue in October 2024 | Estimated |
| 2023 | Influitive Hit $21.6m revenue in December 2023 | Estimated |
| 2021 | Influitive Hit $16.5m revenue in December 2021 | Estimated |
| 2017 | Influitive Hit $13.5m revenue in August 2017 | |
| 2010 | Launched with $0 revenue |
| - |
| - |
| 2012 | Funding round | $7.3M | - | - |
| 2012 | Funding round | $3.8M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 44 employees (December 2024) | |
| 2024 | Reached 46 employees (October 2024) | |
| 2024 | Reached 46 employees (October 2024) | |
| 2023 | Reached 124 employees (December 2023) | |
| 2023 | Reached 124 employees (December 2023) | |
| 2023 | Reached 121 employees (December 2023) | |
| 2023 | Reached 129 employees (September 2023) | |
| 2023 | Reached 132 employees (July 2023) | |
| 2023 | Reached 128 employees (January 2023) | |
| 2022 | Reached 135 employees (December 2022) | |
| 2022 | Reached 135 employees (December 2022) | |
| 2022 | Reached 126 employees (January 2022) | |
| 2021 | Reached 119 employees (August 2021) | |
| 2020 | Reached 108 employees (December 2020) | |
| 2020 | Reached 105 employees (June 2020) | |
| 2019 | Reached 120 employees (December 2019) | |
| 2018 | Reached 145 employees (December 2018) | |
| 2017 | Reached 125 employees (August 2017) |
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