2024 Revenue
$22.7M
Customers
270
Funding
$59.8M
YOY
5%
Avg ACV
$84K
Team
44
Founded
2010
How Influitive CEO Dan McCall grew Influitive to $22.7M revenue and 270 customers in 2024.
Influitive is a software company that provides a platform for advocate marketing, which enables businesses to mobilize their most loyal customers and advocates to support their marketing efforts. Their platform offers tools for identifying and engaging advocates, creating advocacy campaigns, tracking performance metrics, and rewarding advocates for their contributions. Influitive's solutions aim to help businesses build stronger relationships with their customers, generate more referrals and recommendations, and increase customer loyalty and retention. The company was founded in 2010 and is headquartered in Toronto, Canada, with additional offices in Boston and London.
Last updated
Influitive Revenue
In 2024, Influitive's revenue reached $22.7M. The company previously reported $21.6M in 2023. Since its launch in 2010, Influitive has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Influitive Hit $22.7m revenue in October 2024 |
| 2023 | Influitive Hit $21.6m revenue in December 2023 |
| 2021 | Influitive Hit $16.5m revenue in December 2021 |
| 2017 | Influitive Hit $13.5m revenue in August 2017 |
| 2010 | Launched with $0 revenue |
Influitive Valuation, Funding Rounds
Influitive has not publicly disclosed its valuation. The company has raised $59.8M in total funding to date.
Influitive has raised $59.8M in total funding across 5 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2019 | Funding round | $10M | - | - |
| 2016 | Funding round | $8.2M | - | - |
| 2015 | Funding round | $30.5M | - | - |
| 2012 | Funding round | $7.3M | - | - |
| 2012 | Funding round | $3.8M | - | - |
Influitive Employees & Team Size
Influitive employs approximately 44 people as of 2026, down from 124 in 2023.
Influitive has 44 total employees in different roles and functions and 8 sales reps that carry a quota. They have 270 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 44 employees (December 2024) |
| 2024 | Reached 46 employees (October 2024) |
| 2024 | Reached 46 employees (October 2024) |
| 2023 | Reached 124 employees (December 2023) |
| 2023 | Reached 124 employees (December 2023) |
| 2023 | Reached 121 employees (December 2023) |
| 2023 | Reached 129 employees (September 2023) |
| 2023 | Reached 132 employees (July 2023) |
| 2023 | Reached 128 employees (January 2023) |
| 2022 | Reached 135 employees (December 2022) |
| 2022 | Reached 135 employees (December 2022) |
| 2022 | Reached 126 employees (January 2022) |
| 2021 | Reached 119 employees (August 2021) |
| 2020 | Reached 108 employees (December 2020) |
| 2020 | Reached 105 employees (June 2020) |
| 2019 | Reached 120 employees (December 2019) |
| 2018 | Reached 145 employees (December 2018) |
| 2017 | Reached 125 employees (August 2017) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | 47 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Influitive acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Influitive
What is Influitive's revenue?
Influitive generates $22.7M in revenue.
Who founded Influitive?
Influitive was founded by Dan McCall.
Who is the CEO of Influitive?
The CEO of Influitive is Dan McCall.
How much funding does Influitive have?
Influitive raised $59.8M.
How many employees does Influitive have?
Influitive has 44 employees.
Where is Influitive headquarters?
Influitive is headquartered in Toronto, Ontario, Canada.
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Compare Influitive to the industry
Influitive operates across multiple industries. Browse revenue, funding, and growth data for Influitive in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .