Marketing Agency
G2 is a business software review marketplace and data platform co-founded in 2012 by Godard Abel, who serves as CEO. The company operates g2.com, which lists over 100,000 SaaS software products across more than 2,000 categories and attracts approximately 7 million monthly visitors. G2 generates revenue through vendor listings, data licensing, and a newer SaaS spend-management product called G2 Track. In 2021, G2 closed a $157 million Series D round led by Permira's growth fund, reaching a $1.1 billion valuation at roughly a 19x multiple on its then-current annual recurring revenue run rate of approximately $55 million. Abel stated in July 2022 that G2 would break through $100 million in ARR by year-end 2022, representing roughly 82 percent year-over-year growth from the 2021 run rate. Beyond its core review marketplace, G2 has expanded into taxonomy licensing, an investor data solutions business serving approximately 50 leading SaaS investors, and G2 Track, a SaaS spend-management tool with roughly 100 paid customers and a few hundred total connected companies as of mid-2022. The number of software listings on G2 grew 48 percent in the year preceding the July 2022 interview.
- Revenue
- $162.9M
- Customers
- 3.5K
- Year founded
- 2012
- Funding
- $257.6M
- Team size
- 575
- Location
- United States
