How Ghost CEO John O'Nolan grew Ghost to $10.4M revenue and 20.4K customers in 2024.
Ghost was founded in April 2013, after a very successful Kickstarter campaign to create a new platform focused solely on professional publishing. Their mission is to create the best open-source tools for independent journalists and writers across the world and have a real impact on the future of online media. Today Ghost powers an incredible range of websites; from individual bloggers who are just getting started, to large teams of writers and editors at some of the largest organizations in the world. They've built a sustainable business around a free core application, funded by a premium platform as a service to run it on.
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Ghost Revenue
In 2024, Ghost's revenue reached $10.4M. The company previously reported $6.3M in 2023. Since its launch in 2013, Ghost has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Ghost Hit $10.4m revenue in October 2024 |
| 2023 | Ghost Hit $6.3m revenue in August 2023 |
| 2022 | Ghost Hit $4.3m revenue in November 2022 |
| 2022 | Ghost Hit $4.3m revenue in January 2022 |
| 2021 | Ghost Hit $3m revenue in November 2021 |
| 2021 | Ghost Hit $3m revenue in January 2021 |
| 2020 | Ghost Hit $1.9m revenue in January 2020 |
| 2019 | Ghost Hit $1.3m revenue in January 2019 |
| 2018 | Ghost Hit $939.9k revenue in January 2018 |
| 2017 | Ghost Hit $743k revenue in January 2017 |
| 2016 | Ghost Hit $540k revenue in January 2016 |
| 2013 | Launched with $0 revenue |
Ghost Valuation, Funding Rounds
Ghost has not publicly disclosed its valuation. The company has raised $7.4M in total funding to date.
Ghost has raised $7.4M in total funding across 2 rounds, most recently a $7M Series A round in 2020.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2020 | Series A | $7M | - | - |
| 2013 | Seed Round | $360K | - | - |
Ghost Employees & Team Size
Ghost employs approximately 104 people as of 2026, up from 49 in 2023.
Ghost has 104 total employees in different roles and functions. They have 20.4K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 104 employees (December 2024) |
| 2024 | Reached 49 employees (October 2024) |
| 2023 | Reached 49 employees (November 2023) |
| 2023 | Reached 49 employees (July 2023) |
| 2022 | Reached 38 employees (November 2022) |
| 2021 | Reached 28 employees (November 2021) |
| 2020 | Reached 18 employees (December 2020) |
| 2020 | Reached 18 employees (November 2020) |
| 2020 | Reached 14 employees (June 2020) |
| 2020 | Reached 5 employees (January 2020) |
| 2019 | Reached 13 employees (December 2019) |
| 2018 | Reached 12 employees (December 2018) |
Founder / CEO
John O'Nolan
I spent the majority of my career building publications for large companies including Microsoft, Virgin Atlantic, Nokia, EasyJet, Ubisoft, and various others. After a two year stint as the Deputy Head of Design for WordPress and watching it turn into a website builder, I set out to create a new platform focused on modern publishing: Ghost.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Ghost acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Ghost
What is Ghost's revenue?
Ghost generates $10.4M in revenue.
Who founded Ghost?
Ghost was founded by John O'Nolan.
Who is the CEO of Ghost?
The CEO of Ghost is John O'Nolan.
How much funding does Ghost have?
Ghost raised $7.4M.
How many employees does Ghost have?
Ghost has 104 employees.
Where is Ghost headquarters?
Ghost is headquartered in Singapore, Singapore.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .