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Developer of rental transaction platform designed to make the rental process easier and transparent. The company's cloud-based rental platform handles transactions and the paperwork normally associated with renting a home, enabling tenants to pay their holding deposits, complete their references and sign their lease agreement from their computer or mobile phone.
Last updated
In 2024, Goodlord's revenue reached $45M. The company previously reported $23.9M in 2023. Since its launch in 2014, Goodlord has shown consistent revenue growth.
Goodlord has not publicly disclosed its valuation. The company has raised $71.1M in total funding to date.
Goodlord has raised $71.1M in total funding across 5 rounds, most recently a $35.5M Series B round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Series B | $35.5M | - | - | |
| 2020 | Series B | $13.1M | - | - | |
| 2018 | Series B | $9.7M |
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Goodlord serves 1K customers.
Goodlord employs approximately 242 people as of 2026, up from 225 in 2023, including 33 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
Goodlord generates an estimated $45M in annual revenue.
Goodlord was founded by William Reeve.
The CEO of Goodlord is William Reeve.
Goodlord raised $71.1M across 5 rounds.
Goodlord has 242 employees.
Goodlord is headquartered in London, United Kingdom.
Goodlord operates across multiple industries. Browse revenue, funding, and growth data for Goodlord in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$45M(Est.)
Customers
1K
Funding
$71.1M
Avg ACV
$45K
Team
242
Founded
2014
| Year | Milestone | Source |
|---|---|---|
| 2024 | Goodlord Hit $45m revenue in October 2024 | Estimated |
| 2023 | Goodlord Hit $23.9m revenue in November 2023 | Estimated |
| 2022 | Goodlord Hit $20m revenue in November 2022 | |
| 2022 | Goodlord Hit $20m revenue in March 2022 | |
| 2021 | Goodlord Hit $12.9m revenue in November 2021 | |
| 2021 | Goodlord Hit $12.9m revenue in April 2021 | |
| 2014 | Launched with $0 revenue |
| - |
| - |
| 2017 | Series A | $10M | - | - |
| 2016 | Seed Round | $2.8M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 242 employees (December 2024) | |
| 2024 | Reached 225 employees (October 2024) | |
| 2023 | Reached 225 employees (November 2023) | |
| 2023 | Reached 225 employees (September 2023) | |
| 2023 | Reached 216 employees (January 2023) | |
| 2022 | Reached 190 employees (November 2022) | |
| 2022 | Reached 190 employees (March 2022) | |
| 2022 | Reached 223 employees (January 2022) | |
| 2021 | Reached 216 employees (November 2021) | |
| 2021 | Reached 216 employees (August 2021) | |
| 2021 | Reached 153 employees (April 2021) | |
| 2020 | Reached 185 employees (November 2020) |
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