GroundTruth
Valuation
$119.5M
2025 Revenue
$39.8M
Funding
$0
Team
362
Founded
2009
How GroundTruth CEO Rosie O'Meara grew GroundTruth to $39.8M revenue with a 362 person team in 2025.
GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
Last updated
GroundTruth Revenue
In 2025, GroundTruth's revenue reached $39.8M. Since its launch in 2009, GroundTruth has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | GroundTruth Hit $39.8m revenue in July 2025 |
| 2009 | Launched with $0 revenue |
GroundTruth Valuation, Funding Rounds
GroundTruth's most recent disclosed valuation is $119.5M.
GroundTruth has completed 6 disclosed funding rounds.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2018 | Series F | $18M | - | - |
| 2016 | Series E | $42.5M | - | - |
| 2014 | Series D | $50M | - | - |
| 2012 | Series C | $5M | - | - |
| 2010 | Series B | $7M | - | - |
| 2009 | Series A | $2.6M | - | - |
GroundTruth Employees & Team Size
GroundTruth employs approximately 362 people as of 2026.
GroundTruth has 362 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 362 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for GroundTruth yet.
Frequently Asked Questions about GroundTruth
What is GroundTruth's revenue?
GroundTruth generates $39.8M in revenue.
Who is the CEO of GroundTruth?
The CEO of GroundTruth is Rosie O'Meara.
How much funding does GroundTruth have?
GroundTruth raised $0.
How many employees does GroundTruth have?
GroundTruth has 362 employees.
Where is GroundTruth headquarters?
GroundTruth is headquartered in New York, NY, United States.
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Compare GroundTruth to the industry
GroundTruth operates across multiple industries. Browse revenue, funding, and growth data for GroundTruth in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .