Her First $100K
2024 Revenue
$9.9M
Funding
$0
YOY
23.9%
Team
19
Founded
2016
How Her First $100K CEO Tori Dunlap grew Her First $100K to $9.9M revenue with a 19 person team in 2024.
A feminist company that talks about money. HFK’s mission is to fight the patriarchy through financial education.
Last updated
Her First $100K Revenue
In 2024, Her First $100K's revenue reached $9.9M. The company previously reported $8M in 2023. Since its launch in 2016, Her First $100K has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Her First $100K Hit $9.9m revenue in October 2024 |
| 2023 | Her First $100K Hit $8m revenue in November 2023 |
| 2022 | Her First $100K Hit $4.3m revenue in January 2022 |
| 2021 | Her First $100K Hit $3.4m revenue in January 2021 |
| 2016 | Launched with $0 revenue |
Her First $100K Valuation, Funding Rounds
Her First $100K is a bootstrapped SaaS startup. Founded in 2016, Her First $100K has grown to $9.9M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Her First $100K has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Her First $100K Employees & Team Size
Her First $100K employs approximately 19 people as of 2026, up from 14 in 2023.
Her First $100K has 19 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 19 employees (December 2024) |
| 2024 | Reached 14 employees (October 2024) |
| 2023 | Reached 14 employees (November 2023) |
Founder / CEO
Tori Dunlap
Money Expert | CEO/Founder: Her First $100K | NY Times Bestselling Author | Host, #1 Money Podcast for Women | Forbes 30U30
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Her First $100K yet.
Frequently Asked Questions about Her First $100K
What is Her First $100K's revenue?
Her First $100K generates $9.9M in revenue.
Who founded Her First $100K?
Her First $100K was founded by Tori Dunlap.
Who is the CEO of Her First $100K?
The CEO of Her First $100K is Tori Dunlap.
How much funding does Her First $100K have?
Her First $100K raised $0.
How many employees does Her First $100K have?
Her First $100K has 19 employees.
Where is Her First $100K headquarters?
Her First $100K is headquartered in Seattle , United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .