Her First $100K
2024 Revenue
$9.9M
Funding
$0
YOY
23.9%
Team
19
Founded
2016
How Her First $100K CEO Tori Dunlap grew to $9.9M revenue with a 19 person team in 2024.
A feminist company that talks about money. HFK’s mission is to fight the patriarchy through financial education.
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Her First $100K Revenue
In 2024, Her First $100K's revenue reached $9.9M. The company previously reported $8M in 2023. Since its launch in 2016, Her First $100K has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Her First $100K Hit $9.9m revenue in October 2024 | |
| 2023 | Her First $100K Hit $8m revenue in November 2023 | |
| 2022 | Her First $100K Hit $4.3m revenue in January 2022 | |
| 2021 | Her First $100K Hit $3.4m revenue in January 2021 | |
| 2016 | Launched with $0 revenue |
Her First $100K Valuation, Funding Rounds
Her First $100K is a bootstrapped SaaS startup. Founded in 2016, Her First $100K has grown to $9.9M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Her First $100K has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Tori Dunlap
Founder
Money Expert | CEO/Founder: Her First $100K | NY Times Bestselling Author | Host, #1 Money Podcast for Women | Forbes 30U30
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Her First $100K yet.
Her First $100K Employees & Team Size
Her First $100K employs approximately 19 people as of 2026, up from 14 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 19 employees (December 2024) |
| 2024 | Reached 14 employees (October 2024) |
| 2023 | Reached 14 employees (November 2023) |
Frequently Asked Questions about Her First $100K
What is Her First $100K's revenue?
Her First $100K generates $9.9M in revenue.
Who founded Her First $100K?
Her First $100K was founded by Tori Dunlap.
Who is the CEO of Her First $100K?
The CEO of Her First $100K is Tori Dunlap.
How much funding does Her First $100K have?
Her First $100K raised $0.
How many employees does Her First $100K have?
Her First $100K has 19 employees.
Where is Her First $100K headquarters?
Her First $100K is headquartered in Seattle, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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