Her First $100K
2024 Revenue
$9.9M(Est.)
Team
19
Founded
2016
Her First $100K Revenue (2024)
Her First $100K generated an estimated $9.9M in annual revenue in 2024. Source: GetLatka estimate
A feminist company that talks about money. HFK’s mission is to fight the patriarchy through financial education.
Last updated
Her First $100K Revenue
In 2024, Her First $100K's revenue reached $9.9M. The company previously reported $8M in 2023. Since its launch in 2016, Her First $100K has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Her First $100K Hit $9.9m revenue in October 2024 | Estimated |
| 2023 | Her First $100K Hit $8m revenue in November 2023 | Not recorded |
| 2022 | Her First $100K revenue in 2022: $4.3m | Not recorded |
| 2021 | Her First $100K revenue in 2021: $3.4m | Not recorded |
| 2016 | Launched with $0 revenue |
Founder / CEO
Tori Dunlap
Founder
Money Expert | CEO/Founder: Her First $100K | NY Times Bestselling Author | Host, #1 Money Podcast for Women | Forbes 30U30
Her First $100K Employees & Team Size
Her First $100K employs approximately 19 people as of 2026, up from 14 in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 19 employees (December 2024) | Not recorded |
| 2024 | Reached 14 employees (October 2024) | Not recorded |
| 2023 | Reached 14 employees (November 2023) | Not recorded |
Frequently Asked Questions about Her First $100K
What is Her First $100K's revenue?
As of 2024, Her First $100K generated an estimated $9.9M in annual revenue.
Who founded Her First $100K?
Her First $100K was founded by Tori Dunlap.
When was Her First $100K founded?
Her First $100K was founded in 2016.
Who is the CEO of Her First $100K?
The CEO of Her First $100K is Tori Dunlap.
How many employees does Her First $100K have?
As of 2024, Her First $100K had 19 employees.
Where is Her First $100K headquartered?
Her First $100K is headquartered in Seattle, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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