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2024 Revenue
A feminist company that talks about money. HFK’s mission is to fight the patriarchy through financial education.
Last updated
In 2024, Her First $100K's revenue reached $9.9M. The company previously reported $8M in 2023. Since its launch in 2016, Her First $100K has shown consistent revenue growth.
Her First $100K is a bootstrapped SaaS startup. Founded in 2016, Her First $100K has grown to $9.9M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Her First $100K has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder
Money Expert | CEO/Founder: Her First $100K | NY Times Bestselling Author | Host, #1 Money Podcast for Women | Forbes 30U30
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Her First $100K yet.
Her First $100K employs approximately 19 people as of 2026, up from 14 in 2023.
Her First $100K generates an estimated $9.9M in annual revenue.
Her First $100K was founded by Tori Dunlap.
The CEO of Her First $100K is Tori Dunlap.
Her First $100K is bootstrapped and has not raised outside funding.
Her First $100K has 19 employees.
Her First $100K is headquartered in Seattle, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
$9.9M(Est.)
Funding
$0
Team
19
Founded
2016
| Year | Milestone | Source |
|---|---|---|
| 2024 | Her First $100K Hit $9.9m revenue in October 2024 | Estimated |
| 2023 | Her First $100K Hit $8m revenue in November 2023 | |
| 2022 | Her First $100K Hit $4.3m revenue in January 2022 | |
| 2021 | Her First $100K Hit $3.4m revenue in January 2021 | |
| 2016 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 19 employees (December 2024) | |
| 2024 | Reached 14 employees (October 2024) | |
| 2023 | Reached 14 employees (November 2023) |
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