Founder Interview Video
How HG Insights Doubled Revenue to $6M in 2015 and Projected $10M to $12M for 2016 (Interview with Chief Revenue Officer Mark Godley)
Chapters
- 2:26What HG Insights Does and How It Generates Revenue
- 3:04Founding Story and Background
- 3:43Mark Godley's Role as Chief Revenue Officer
- 4:19Customer Segments: Enterprise, OEM, and Mid-Market
- 6:11Revenue History and 2016 Projection
- 6:54Go-to-Market Strategy and Moving Down Market
- 8:21Channel Conflict and OEM Partner Risk
- 10:58Unit Economics and Annual Contract Values
- 12:02Tallying the Customer Base by Segment
- 13:00MRR vs ARR and Funding Update
- 14:01Churn: Enterprise Retention and One Six-Figure Loss in Four Years
- 14:42Sales Team Size, Compensation, and CAC
- 16:14Company Location and Team Distribution
- 18:43Famous Five: Books, Tools, and Life Advice