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HG Insightsrevenue & funding

Analytics PlatformsSanta Barbara, CaliforniaFounded 2010CEO Elizabeth Cholawsky

HG Insights (then operating as HG Data) is a Santa Barbara, California-based competitive intelligence company that builds datasets used by B2B sales and marketing teams for precision targeting at scale.

hginsights.comLinkedInUpdated Oct 7, 2026
Annual revenue
$35M
Jun 2024EST.
Total raised
$18.3M
6 rounds
Employees
582
Oct 2024
Customers
200

HG Insights revenue

HG Insights has not published its revenue. GetLatka estimates it at about $35M a year (June 2024).

As ofRevenueSource
2013$1.5MMark Godley on cameraWatch at 6:18
2014$3MMark Godley on cameraWatch at 6:11
2015$6MMark Godley on cameraWatch at 6:11
2016$10MMark Godley on cameraWatch at 6:11
Jun 2024$35MEST.GetLatka estimate

HG Insights funding rounds & investors

HG Insights has raised $18.3M across six rounds since 2010. The latest was a $12M Series B in March 2016.

DateRoundRaised
Mar 2016Series B$12M
May 2014Series A$2M
Mar 2013Venture$2M
Dec 2012Venture$600K
Feb 2012Seed$160K
Oct 2010Seed$1.5M
Total raised$18.3M

Interviews with Mark Godley

Nathan Latka has interviewed HG Insights once, speaking with Mark Godley. Each figure links to the second it was said.

Watch: How HG Insights Doubled Revenue to $6M in 2015 and Projected $10M to $12M for 2016 (Interview with Chief Revenue Officer Mark Godley)

December 2016 · Mark Godley, Chief Revenue Officer

How HG Insights Doubled Revenue to $6M in 2015 and Projected $10M to $12M for 2016 (Interview with Chief Revenue Officer Mark Godley)

Read the interviewWatch

HG Insights competitors

HG Insights competes most directly with Zoominfo, BuiltWith, UpLead and Leadfeeder.

CompanyRevenueFundingEmployeesCustomersFounded
Zoominfo$1.3B$1.1B4,64615K2000
HG Insights$35M$18.3M5822002010
BuiltWith$22.6M–4750K2007
UpLead$15M–57–2017
Leadfeeder$9.7M$5.2M1102.5K2012

HG Insights CEO, founders & employees

Elizabeth Cholawsky founded HG Insights in 2010 and runs it as CEO. HG Insights has 582 employees (October 2024, LinkedIn).

0
200
400
80
–
–
–
–
302
419
582
582
201620172018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 6 headcount readings, with sources
As ofEmployeesSource
Oct 2024582LinkedIn
Sep 2023582–
2023511–
2022419–
Aug 2021302–
Dec 201680Mark Godley on cameraWatch at 14:42

HG Insights FAQ

How much money does HG Insights make?

HG Insights has not published its revenue. GetLatka estimates about $35M a year (June 2024).

How much funding has HG Insights raised?

$18.3M across 6 rounds; the latest was a $12M Series B in March 2016.

Who is the CEO of HG Insights?

Elizabeth Cholawsky, a co-founder.

Who founded HG Insights?

Elizabeth Cholawsky, in 2010.

How many employees does HG Insights have?

About 582 as of October 2024 (LinkedIn).

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How this page is sourced

14 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profile