HG Insightsrevenue & funding

Market Intelligence SoftwareSanta Barbara, CaliforniaFounded 2010CEO Elizabeth Cholawsky

HG Insights (then operating as HG Data) is a Santa Barbara, California-based competitive intelligence company that builds datasets used by B2B sales and marketing teams for precision targeting at scale.

hginsights.com LinkedInUpdated Oct 30, 2026

Annual revenue: $35M; Jun 2024EST
Latka List: #180; of 1,356 interviewed companiesEST
Total raised: $18.3M; 6 rounds
Employees: 582; Oct 2024
Customers: 200

HG Insights revenue

HG Insights' last reported revenue was $10M in 2016 (Mark Godley on camera; projected full-year 2016; his range ten to twelve million). GetLatka estimates it at about $35M a year (June 2024). HG Insights is #180 on the Latka List, level with seven others. The list ranks the 1,356 companies Nathan Latka has interviewed by revenue.

$10M

$20M

$30M

–

$1.5M

$3M

$6M

$10M

–

$35M

2010…2011–1220132014201520162017–232024

ReportedEstimateFounded 2010 at $0; every reading has its own bar

All 5 revenue readings, with sources

As of	Revenue	Source
2013	$1.5M	Mark Godley on cameraWatch at 6:18
2014	$3M	Mark Godley on cameraWatch at 6:11
2015	$6M	Mark Godley on cameraWatch at 6:11
2016	$10M	Mark Godley on cameraWatch at 6:11projected full-year 2016; his range ten to twelve million
Jun 2024	$35MEST	GetLatka estimate

HG Insights funding rounds & investors

HG Insights has raised $18.3M across six rounds since 2010. The latest was a $12M Series B in March 2016.

Date	Round	Raised
Mar 2016	Series B	$12M
May 2014	Series A	$2M
Mar 2013	Venture	$2M
Dec 2012	Venture	$600K
Feb 2012	Seed	$160K
Oct 2010	Seed	$1.5M
	Total raised	$18.3M

Interviews with Mark Godley

Nathan Latka has interviewed HG Insights once, speaking with Mark Godley. Each figure links to the second it was said.

Watch

December 2016 · Mark Godley, Chief Revenue Officer

How HG Insights Doubled Revenue to $6M in 2015 and Projected $10M to $12M for 2016 (Interview with Chief Revenue Officer Mark Godley)

Revenue$10M (projected full-year 2016; his range ten to twelve million)Watch at 6:11
Revenue$6MWatch at 6:11
Revenue$3MWatch at 6:11
Revenue$1.5MWatch at 6:18
Average contract$25K a year (mid-market customers)Watch at 5:43
Growth100% (doubled the business each of the last four years; 2016 projected)Watch at 6:11
+3 more

Read the interview Watch

HG Insights competitors

HG Insights competes most directly with Zoominfo, UpLead, BuiltWith and Leadfeeder.

Company	Revenue	Funding	Employees	Customers	Founded
Zoominfo	$1.3B	$1.1B	4,646	15K	2000
HG Insights	$35M	$18.3M	582	200	2010
UpLead	$15M	–	57	–	2017
BuiltWith	$14M	–	4	750K	2007
Leadfeeder	$9.7M	$5.2M	110	2.5K	2012

HG Insights CEO, founders & employees

Elizabeth Cholawsky founded HG Insights in 2010 and runs it as CEO. HG Insights had 582 employees (October 2024, LinkedIn).

Elizabeth CholawskyFounder & CEO
Mark GodleyInterviewed by Nathan Latka
1 interview

200

400

–

302

419

582

20162017–202021202220232024

ReportedOne figure per year; a reported figure wins over an estimate

All 6 headcount readings, with sources

As of	Employees	Source
Oct 2024	582	LinkedIn
Sep 2023	582	–
2023	511	–
2022	419	–
Aug 2021	302	–
Dec 2016	80	Mark Godley on cameraWatch at 14:42

HG Insights FAQ

What is HG Insights' revenue?

GetLatka estimates HG Insights' revenue at about $35M a year (June 2024). The last reported figure was $10M in 2016 (projected full-year 2016; his range ten to twelve million), as Mark Godley said on camera.

How much funding has HG Insights raised?

HG Insights has raised $18.3M across six funding rounds. The latest was a $12M Series B in March 2016.

How many employees does HG Insights have?

HG Insights had 582 employees in October 2024, according to LinkedIn.

Who is the CEO of HG Insights?

Elizabeth Cholawsky is the CEO of HG Insights and founded the company in 2010.

Who founded HG Insights?

Elizabeth Cholawsky founded HG Insights in 2010.

How this page is sourced

14 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 30, 2026Data disclaimer Report a correction Claim this profile