Hiconversion logo
Founded 2014


2018 Revenue





How Hiconversion hit $6.0M in Revenue with 100 Customers in 2018.

About Hiconversion

Grow revenue and competitive advantage with our integrated customer experience analytics and optimization that adapts to visitor preferences in real time.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Hiconversion CEO Zee Aganovic on 12/01/2020

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5901 Broken Sound Parkway Northwest Boca RatonFloridaUnited States

Hiconversion Revenue

In 2018, Hiconversion revenue run rate hit $6.0M in revenue.


Hiconversion Valuation and Funding History

Hiconversion has raised a total of $2.8M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
08/09/2012Series B$1.3M
11/23/2010Series A$1.5M


Hiconversion has 100 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$60.0K1 month payback period024681012


Hiconversion has an annual churn rate of 10.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Hiconversion has 30 employees. They have 3 sales reps that carry a quota, an engineering team of 7 and a marketing team of 3.


Total Team Size



7 (23%)


3 (10%)


3 (10%)


Zee Aganovic

Zee is the CEO of HiConversion, Inc. which he started in July of 2006. HiConversion is a Florida based company that provides a game changing website optimization solution that is dramatically faster, easier to use, and delivered via software-as-a-service (SaaS) model. The company’s patented adaptive multivariate testing method breaks the primary website testing adoption barrier: requirement for high traffic. Now, the mid to small companies with ‘normal’ web traffic can effectively run multivariate tests. With non-technical visual setup capabilities and an affordable pricing the company is becoming the first true mass market multivariate testing solution provider. Zee is a serial entrepreneur whose last two startups were acquired by Ricoh and Microsoft. He has a Ph. D. in Optimization Theories from The Rutgers University in New Jersey. Zee’s career encompasses 15 years of leadership roles in the IT industry. Zee was one of the pioneers of the ASP business model and founding member of the ASP Consortium. Zee is passionate technologist and business strategist with extensive experience in Software Development, Business Strategy, Internet Marketing, Business Development. Specialties: Business Strategy Software Development Internet Marketing Business Development


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Frequently Asked Questions about Hiconversion

When was Hiconversion founded?

Hiconversion was founded in 2014.

Who is the CEO of Hiconversion?

The CEO of Hiconversion is Zee Aganovic

How many employees does Hiconversion have?

Hiconversion has 30 employees.

How much revenue does Hiconversion generate?

Hiconversion generates $6.0M in revenue.

How much funding does Hiconversion have?

Hiconversion has raised $2.8M.

Where is Hiconversion headquarters?

Hiconversion is headquartered at 5901 Broken Sound Parkway Northwest Boca RatonFloridaUnited States

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