HoneyBook logo
Founded 2013


2021 Revenue






How HoneyBook hit $35.1M in Revenue with 55K Customers in 2021.

About HoneyBook

HoneyBook is the leading financial and business management platform for solopreneurs and freelancers. Creative entrepreneurs across industries, from photographers to graphic designers and marketing professionals, connect through the platform to manage their business, collaborate and book clients -- all in one place. HoneyBook enables creative entrepreneurs to focus more on doing what they love and less on administrative tasks like invoicing and payments. From the first inquiry to the final payment, HoneyBook makes it easy for people to book their ideal client faster, more frequently, and with less legwork. Founded in 2013, HoneyBook is based in San Francisco and funded by Citi Ventures, Norwest Venture Partners, Aleph, Vintage Investment Partners and Hillsven Capital.

Monthly Revenue


+ $2.0M (200.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing HoneyBook CEO Oz Alon on 05/04/2021

Watch the podcast


San FranciscoCaliforniaUnited States

HoneyBook Revenue

In 2021, HoneyBook revenue run rate hit $35.1M in revenue.


HoneyBook Valuation and Funding History

HoneyBook has raised a total of $241.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


HoneyBook has 55K customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price



HoneyBook has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




HoneyBook has 139 employees. They have 9 sales reps that carry a quota They have an engineering team of 27. and a marketing team of 11.


Total Team Size



27 (19%)


9 (6%)


11 (8%)


Oz Alon

Oz Alon is the Co-Founder and CEO of HoneyBook, the leading business and financial management platform for creative entrepreneurs and freelancers. Inspired by his first-hand experience as a small business owner, Oz built HoneyBook to enable creative entrepreneurs to focus more on doing what they love and less on administrative tasks. As a third-generation entrepreneur, Oz’s leadership was shaped by observing his father and grandfather run businesses in Tel-Aviv. He currently lives with his wife and HoneyBook co-founder, Naama, in San Francisco.


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Frequently Asked Questions about HoneyBook

When was HoneyBook founded?

HoneyBook was founded in 2013.

Who is the CEO of HoneyBook?

The CEO of HoneyBook is Oz Alon

How many employees does HoneyBook have?

HoneyBook has 139 employees.

How much revenue does HoneyBook generate?

HoneyBook generates $35.1M in revenue.

How much funding does HoneyBook have?

HoneyBook has raised $241.0M.

Where is HoneyBook headquarters?

HoneyBook is headquartered at San FranciscoCaliforniaUnited States

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