HoneyBook logo
Founded 2013

HoneyBook

2021 Revenue

$35.1M

YOY

200.00%

Funding

$241.0M

How HoneyBook hit $35.1M in Revenue with 55K Customers in 2021.

About HoneyBook

HoneyBook is the leading financial and business management platform for solopreneurs and freelancers. Creative entrepreneurs across industries, from photographers to graphic designers and marketing professionals, connect through the platform to manage their business, collaborate and book clients -- all in one place. HoneyBook enables creative entrepreneurs to focus more on doing what they love and less on administrative tasks like invoicing and payments. From the first inquiry to the final payment, HoneyBook makes it easy for people to book their ideal client faster, more frequently, and with less legwork. Founded in 2013, HoneyBook is based in San Francisco and funded by Citi Ventures, Norwest Venture Partners, Aleph, Vintage Investment Partners and Hillsven Capital.

Monthly Revenue

$2.9M

+ $2.0M (200.00%)
Total Expenses

$2.9M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

200.00%

=
Rule of 40

200


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing HoneyBook CEO Oz Alon on 05/04/2021

Watch the podcast


Headquarters

San FranciscoCaliforniaUnited States
$Funding$Revenue

HoneyBook Revenue

In 2021, HoneyBook revenue run rate hit $35.1M in revenue.

200.00%▲$11.7M$35.1M

HoneyBook Valuation and Funding History

HoneyBook has raised a total of $241.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
05/04/2021$155.0M$1.0B
03/21/2019$28.0M
09/08/2016$14.0M
06/08/2016$12.0M
03/05/2015$22.0M
09/22/2014$10.0M

Customers

HoneyBook has 55K customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

HoneyBook has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

HoneyBook has 139 employees. They have 9 sales reps that carry a quota They have an engineering team of 27. and a marketing team of 11.

2018201920202021-1.00%▼3.00%▲14.00%▲
DistributionQty

Total Team Size

139

Engineers

27 (19%)

Sales

9 (6%)

Marketing

11 (8%)

CEO/Founder

Oz Alon

Oz Alon is the Co-Founder and CEO of HoneyBook, the leading business and financial management platform for creative entrepreneurs and freelancers. Inspired by his first-hand experience as a small business owner, Oz built HoneyBook to enable creative entrepreneurs to focus more on doing what they love and less on administrative tasks. As a third-generation entrepreneur, Oz’s leadership was shaped by observing his father and grandfather run businesses in Tel-Aviv. He currently lives with his wife and HoneyBook co-founder, Naama, in San Francisco.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about HoneyBook

When was HoneyBook founded?

HoneyBook was founded in 2013.


Who is the CEO of HoneyBook?

The CEO of HoneyBook is Oz Alon


How many employees does HoneyBook have?

HoneyBook has 139 employees.

How much revenue does HoneyBook generate?

HoneyBook generates $35.1M in revenue.


How much funding does HoneyBook have?

HoneyBook has raised $241.0M.


Where is HoneyBook headquarters?

HoneyBook is headquartered at San FranciscoCaliforniaUnited States

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