Founder Interview Video
How Hootsuite Reached Nearly $400M Revenue and 22% Enterprise Core Growth by Reinventing the Gen Z Buyer Journey (Interview with CEO Irina Novoselsky)
Chapters
- 0:00Introduction: Hootsuite's History and IPO Rumors
- 0:47Irina Novoselsky Takes the Stage
- 1:03Mandate to Reaccelerate Growth at Hootsuite
- 1:32Enterprise Core Growth: 8% to 22% in Under 12 Months
- 2:02The Emerging Gen Z Buyer and Changing Buying Patterns
- 3:19Gen Z Contradictions and Anthropological Research
- 6:23Why the SaaS Playbook Is Dead
- 7:48Gen Z Buying Behavior: Social Search and Self-Service
- 12:31Death of the Demo and the Self-Serve Transformation
- 13:37Monday.com as the Self-Serve Benchmark
- 14:53Social Selling and Executive Presence
- 16:08CAC Reduction Through Social Engagement
- 16:58Takeaways: Adapting Your Business for Gen Z Buyers
- 18:23Adapt or Get Ghosted: Closing Message