How HyperProspect Reached 6 Customers in Its First Year with Cold LinkedIn Outreach (Interview with Neeraj Negi)

Introduction and What HyperProspect Does

Nathan Latka

00:00Hey, folks. My guest today is Neeraj Negi. He's building a tool called hyperprospect.com, b to b lead generation through LinkedIn to create a consistent stream of opportunities. Neeraj, you ready to

Neeraj Negi

00:09>> take us to the top? Yeah. Sure. For sure. Thanks, Nathan, for having me in this show.

SaaS Tool or Agency Clarification

Nathan Latka

00:14You bet. So just to be clear, this a SaaS tool you've built, not a or is it an agency?

Neeraj Negi

00:20>> Yeah, exactly. Yeah. So we have in house tool, and so we like do b to b lead generation for businesses, for founders to generate leads, high quality leads. And we have this like in house API system or auto link automation tools.

Nathan Latka

00:38You got it. So again, my question so so it is a SaaS tool, not an agency. Is that correct?

Neeraj Negi

00:43>> Yeah.

Nathan Latka

00:44So is it agency?

Neeraj Negi

00:45>> Right. Yeah. And what

Pricing Plans

Nathan Latka

00:47do customers pay per month to use the tool?

Neeraj Negi

00:50>> Yeah. So we have two plans right now. One is like $510 and other is $710.

Nathan Latka

00:58Okay. So between 500 and $700 per month.

Neeraj Negi

01:01>> Yeah.

Company Launch Story and Founding in 2020

Nathan Latka

01:02And when did you launch the company? Tell me how got the idea.

Neeraj Negi

01:07>> So it's just been like one year now. Last in 2020 in COVID, we launched this company in August. So the idea behind this was like, there are lots of LinkedIn automation tools right there. So what we're doing is like, we are handling accounts of founders to generate high quality leads for them. So the pain point was like for them is they are not able to generate the leads and also for the security purpose they don't use

01:37>> a LinkedIn automation tools. That's the reason we started.

Customer Count and Revenue Breakdown

Nathan Latka

01:40And How many customers are you working with today?

Neeraj Negi

01:44>> I think ticket is really good and we are right now working with six clients right now.

Nathan Latka

01:49Okay. So six clients at 500 a month, you're doing about $3,000 a month in revenue?

Neeraj Negi

01:54>> Four are paying us $510 and other two people are paying us $710 So it's around like $304.04 like that. So

Team Structure and Solo Founder

Nathan Latka

02:04so about $4,000 per month. And and tell me more about your team. Is it just you or or you have co founders?

Neeraj Negi

02:10>> Yeah. So right now, I'm just a solo founder. And so lots of time if I just get more work, I just outsource those things.

Nathan Latka

02:19So you own 100% of the business?

Neeraj Negi

02:22>> Yeah, exactly.

How the First Customer Was Acquired

Nathan Latka

02:23Okay, very cool. How did you get the first customer? Tell me the story.

Neeraj Negi

02:27>> Okay, so it was from US and we got this client from Canopy management. We got this client from LinkedIn, through LinkedIn. So I do lots of lead generation through LinkedIn and reaching out to them, making a campaign over LinkedIn. And that's how we just book the meeting and go ahead with that.

Nathan Latka

02:47What's the name of the first customer?

Neeraj Negi

02:50>> Brian Johnson. He's a red Brian Johnson. He's a very well known in ecommerce industry. So his his company name is Canopy Management.

Nathan Latka

03:01Okay. So how did you reach out to him on LinkedIn specifically? How did you find him and how did you reach out?

LinkedIn Outreach Strategy and Targeting

Neeraj Negi

03:06>> So what we do is like, we create multiple campaigns. Like some people are having a group, like they have entrepreneur groups in like e commerce industry. So we reach out to them using LinkedIn and like send them personalized messages and talking about them and like how we know them. And how we can create an impact in their businesses. That's how they schedule the meeting and that's how we got our first client.

Nathan Latka

03:31But how did you identify him as a potential client for you? You must have been searching something. What were you searching for? What filters?

Neeraj Negi

03:38>> So I was searching, having like good, headcount, basically like more than 100 employees and having good revenue. So we do lots of, filters on sales navigator and different website to map on LinkedIn and get the clients.

Nathan Latka

03:54How do you know if they have good revenue? LinkedIn doesn't tell you the revenue data typically.

Neeraj Negi

03:58>> So they have a in sales navigator, they have filter. So you can just filter on this revenue.

Nathan Latka

04:08How accurate is that data? Where do they get that data from?

Lead Delivery and Customer Retention

Neeraj Negi

04:11>> So we not just only use sales navigator, we also use Crunchbase and other tools that can give us credit to value.

Nathan Latka

04:19I see. And when these folks start paying you $500 per month, do they stick? Has anyone signed up and canceled?

Neeraj Negi

04:26>> So there's an option there till now that's really good for us.

Nathan Latka

04:30Okay. And why are they paying every month? A lot of times these things have really high churn.

Neeraj Negi

04:36>> Yeah. So basically, they are getting really good amount of lead, like in thirty days, they're getting like 28 to 20 like that leads and that's high quality leads basically from LinkedIn.

Nathan Latka

04:49So you gave Brian Johnson one of your first customer last month, you got him 30 leads from LinkedIn.

Neeraj Negi

04:56>> This was another customer, retail data partners. So not the first one, they got like 10 to 15 leads. That's all.

Nathan Latka

05:05Got it. So you're only having to deliver like between ten and fifty leads for a customer to pay you 500 a month.

Neeraj Negi

05:12>> Yeah. Yeah. So it depends on product to product, basically.

Nathan Latka

05:16And why can't they do this themselves? Why can't they go use Sales Navigator and filter by employees?

Neeraj Negi

05:20>> Yeah.

Why Founders Cannot Do This Themselves

Neeraj Negi

05:21>> So this this is the main point. So I've been doing, LinkedIn automation for, like, six years now, and I think what happened like founder don't understand how to use automation softwares and they don't even have a time to use that. And at the same time, they don't want to put their LinkedIn account in risk. So there are lots of right now automation tools we're having, but they don't know how to use it correctly. That's the reason.

LinkedIn Automation Tools and Account Risk

Nathan Latka

05:45What do you think right now is the most dangerous LinkedIn automation tool where a lot of people are using it, it's illegal and everyone's risking their account? So

Neeraj Negi

05:53>> it's not like that. So what happens like there are lots of changes are going to happen like, and obviously in previously, like in February, LinkedIn changes some and like how many people you can search, how many people you can connect with like 100 people per week like that. So they always change some strategies and algorithm. So these things founders doesn't know about it, like they don't know and they are risking their account when using these automation

06:17>> tools. So they don't know exactly how to use these tools. So that's how

Nathan Latka

06:21Name one or two of those tools.

Neeraj Negi

06:26>> So

06:28>> there are a couple of tools like LinkedIn helper and Lenovo. There's so many.

Nathan Latka

06:35Is Dux-Soup?

Neeraj Negi

06:36>> Dux-Soup is very yeah.

Nathan Latka

06:38Are are they legit?

Neeraj Negi

06:40>> So now I think people are using expanding. They say like, Stefan from Expandi. So they say they are civil tool. I think they're really cool. But at the same time, if people don't know how to use it, how many connection requests you want to send, how many people you want to follow and there are lots of things. So you can risk your account, getting banned from LinkedIn.

Nathan Latka

07:03So you're saying Expandi and duck soup, they're fine tools, but if you use them wrong, you can get banned.

Neeraj Negi

07:08>> Yeah, exactly. And that's founders doesn't know about how to use that tool.

Bootstrapped from Zero

Nathan Latka

07:13And that's why they pay you. Exactly. I see. Okay, very cool. Now have you bootstrapped this or did you raise capital?

Neeraj Negi

07:19>> Yeah. So it's totally bootstrapped from zero to like 4 k. Yeah, That's exciting.

Nathan Latka

07:24How much of your own money have you invested?

Neeraj Negi

07:27>> It's so I just invested like $100 in starting.

Nathan Latka

07:32What did you spend it on?

Neeraj Negi

07:34>> That's just for, I think, LinkedIn Sales Navigator Premium.

Nathan Latka

07:39Nice. How'd you pick the domain name?

Neeraj Negi

07:42>> GoDaddy. From GoDaddy.

07:44>> GoDaddy. There you go.

Nathan Latka

07:45Very cool. Alright. Anything else? What's the next product? Are you are you planning to hire anyone or raise capital or what? You guys stay bootstrapped?

Growth Goals and Hiring Plans

Neeraj Negi

07:52>> So my main target is still getting to $10,000 per month. And right now someone said like, I'm not getting right now pain like to hire someone right now because I didn't find someone like who can be a good fit for me as like similar thinking mind. So I'm still looking for someone who can be join the team and take a head.

Nathan Latka

08:14What do you hope that they'll do? Like, are you looking for a technical developer or a salesperson?

Neeraj Negi

08:19>> So we have a developer like freelancer basically right now, but I'm looking for someone like who are growth hackers and they can, they are really good in like LinkedIn. They're using LinkedIn.

Nathan Latka

08:30How much do you pay your, your engineering, like your growth hacker?

Neeraj Negi

08:35>> Right now we pay them like $300 to $400 per month for just maintenance and everything.

Famous Five Rapid Fire

Nathan Latka

08:42Oh, wow. Okay. So super low cost. Very cool. All right, Neeraj, let's wrap up here with the famous five. Number one, what's your favorite book?

Neeraj Negi

08:50>> It's Predictable Revenue.

Nathan Latka

08:52Two, is there a CEO you're following or studying?

Neeraj Negi

08:56>> Right now, I'm following G from lemlist.

Nathan Latka

08:59Number three, what's your favorite online tool for building your business besides your own?

Neeraj Negi

09:04>> Integromat, Zapier, Notion.

Nathan Latka

09:05That's really cool too for automation. Number

09:09four, how much sleep do get every night?

Neeraj Negi

09:12>> It's like seven to eight.

Nathan Latka

09:14Okay, it's not bad. And what's your situation? Married, single kids?

Neeraj Negi

09:17>> Not married, still 23 right now.

Nathan Latka

09:2023, all right, last question. What's something you wish you knew three years ago when you were 20?

Neeraj Negi

09:25>> So I wish I would know about how the people in SAS industry making millions. I wish I would know about them later earlier.

Wrap Up

Nathan Latka

09:35Guys, there you have it. Hyperprospect.com. It says, First rodeo, he's 23 years old, went from nothing to $4k a month in revenue across his six customers here in the past year, just a year. It's just himself right now building and hoping to hit 10 ks per month here shortly. HyperProspect, again, helping you understand how to use LinkedIn to generate leads for your business. Neeraj, thanks for taking us to the top.

Neeraj Negi

09:53>> Thank you so much, Nathan. Thank you so much.

Nathan Latka

09:57One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday 1PM

10:22Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button, and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big

10:44fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up

11:06for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We

11:26got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.