Icon vs Pricing IO: Revenue, Funding & Team Size Compared
Icon generates $5M in revenue; Pricing IO generates $5M. Icon and Pricing IO are close to the same size by revenue. The table below compares Icon and Pricing IO on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  IconThis company |  Pricing IO |
|---|---|---|
| Revenue | $5M | $5M |
| Customers | Not disclosed | 106 |
| Team size | 76 | 10 |
| Founded | 2025 | 2019 |
| HQ | New York, United States | San Diego, United States |
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Icon at a glance
Icon generates $5M in revenue with 76 employees, headquartered in New York, United States.
- Revenue
- $5M
- Team size
- 76
- Founded
- 2025
Icon (icon.com) is the AI Admaker. Backed by Peter Thiel’s Founders Fund, Saquon Barkley (NFL), Eric Nam (K-Pop), Alex Botez (Chess), Max Altman (Saga) & execs of OpenAI, Ramp, Flexport, Cognition, & Pika.
Pricing IO at a glance
Pricing IO generates $5M in revenue with 10 employees, headquartered in San Diego, United States.
- Revenue
- $5M
- Customers
- 106
- Team size
- 10
- Founded
- 2019
Pricing IO is a B2B SaaS pricing consultancy founded in 2019 by Marcos Rivera, who serves as its CEO. The firm helps SaaS companies design and implement monetization strategies through focused sprint engagements ranging from four to twelve…
Other Icon alternatives
Icon competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Icon vs Pricing IO: frequently asked questions
Is Icon or Pricing IO bigger?
Icon is the bigger company by revenue, at $5M against $5M for Pricing IO.
How much revenue does Icon make?
Icon generates $5M in annual revenue with a team of 76.
How much revenue does Pricing IO make?
Pricing IO generates $5M in annual revenue with a team of 10.