Consulting & AdvisorySan Diego, CaliforniaFounded 2019CEO Marcos Rivera
Pricing IO is a B2B SaaS pricing consultancy founded in 2019 by Marcos Rivera, who serves as its CEO.
Pricing IO's last reported revenue was $1M in 2022 (Marcos Rivera on camera). GetLatka estimates it at about $5M a year (June 2024). Pricing IO is #591 on the Latka List, level with 29 others. The list ranks the 1,356 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2022 | $1M | Marcos Rivera on cameraWatch at 12:19 |
| Jun 2024 | $5MEST | GetLatka estimate |
Nathan Latka has interviewed Pricing IO once, speaking with Marcos Rivera. Each figure links to the second it was said.
Watch: How Pricing IO Hit $1M Revenue with 10 People Helping 106 B2B SaaS Companies Price Smarter (Interview with CEO Marcos Rivera)July 2022 · Marcos Rivera, Founder and CEO
Pricing IO competes most directly with Minderest and Pricemoov.
Marcos Rivera founded Pricing IO in 2019 and runs it as CEO. Pricing IO had 10 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 10 | |
| Jul 2022 | 10 | Marcos Rivera on cameraWatch at 11:29 |
GetLatka estimates Pricing IO's revenue at about $5M a year (June 2024). The last reported figure was $1M in 2022, as Marcos Rivera said on camera.
Pricing IO had 10 employees in October 2024, according to LinkedIn.
Marcos Rivera is the CEO of Pricing IO and founded the company in 2019. Nathan Latka interviewed Marcos Rivera in July 2022.
Marcos Rivera founded Pricing IO in 2019.
5 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile
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