ID.me vs Persona: Revenue, Funding & Team Size Compared
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ID.me generates $150M in revenue; Persona generates $100M. ID.me is 1.5× bigger than Persona by revenue. The table below compares ID.me and Persona on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  ID.meThis company |  Persona |
|---|---|---|
| Revenue | $150M | $100M |
| Valuation | $1.8B | $2B |
| Funding raised | $383M | $417.5M |
| Customers | Not disclosed | 575 |
| Team size | 1.1K | 595 |
| Founded | 2010 | 2018 |
| HQ | McLean, United States | San Francisco, United States |
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ID.me at a glance
ID.me generates $150M in revenue with 1.1K employees, headquartered in McLean, United States.
- Revenue
- $150M
- Valuation
- $1.8B
- Funding
- $383M
- Team size
- 1.1K
- Founded
- 2010
ID.me is an online identity verification company that provides a digital wallet and authentication services for individuals. They help users access benefits, discounts, and services by verifying their identity online. ID.me has contracts…
Persona at a glance
Persona generates $100M in revenue with 595 employees, headquartered in San Francisco, United States.
- Revenue
- $100M
- Valuation
- $2B
- Funding
- $417.5M
- Customers
- 575
- Team size
- 595
- Founded
- 2018
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions…
Other ID.me alternatives
ID.me competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
ID.me vs Persona: frequently asked questions
Is ID.me or Persona bigger?
ID.me is the bigger company by revenue, at $150M against $100M for Persona.
How much revenue does ID.me make?
ID.me generates $150M in annual revenue with a team of 1.1K.
How much revenue does Persona make?
Persona generates $100M in annual revenue with a team of 595.
How much funding has ID.me raised?
ID.me has raised $383M in total funding since it was founded in 2010.
How much funding has Persona raised?
Persona has raised $417.5M in total funding since it was founded in 2018.