2024 Revenue
$9M
Funding
$0
YOY
67.6%
Team
23
Founded
2007
How IdentPro CEO Michael Wack grew to $9M revenue with a 23 person team in 2024.
IdentPro was founded in 2007 with the aim of eliminating the manual scanning of barcodes for the identification and localization of products in intralogistics
Last updated
IdentPro Revenue
In 2024, IdentPro's revenue reached $9M. The company previously reported $5.4M in 2023. Since its launch in 2007, IdentPro has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | IdentPro Hit $9m revenue in October 2024 | |
| 2023 | IdentPro Hit $5.4m revenue in November 2023 | |
| 2022 | IdentPro Hit $4.7m revenue in November 2022 | |
| 2021 | IdentPro Hit $3.7m revenue in November 2021 | |
| 2020 | IdentPro Hit $3.1m revenue in December 2020 | |
| 2007 | Launched with $0 revenue |
IdentPro Valuation, Funding Rounds
IdentPro is a bootstrapped Barcode Software startup. Founded in 2007, IdentPro has grown to $9M in revenue without raising any venture capital or outside funding.
As a self-funded Barcode Software SaaS company, IdentPro has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for IdentPro yet.
IdentPro Employees & Team Size
IdentPro employs approximately 23 people as of 2026.
| Year | Milestone |
|---|---|
| 2024 | Reached 23 employees (December 2024) |
| 2024 | Reached 23 employees (October 2024) |
| 2023 | Reached 23 employees (November 2023) |
| 2022 | Reached 20 employees (November 2022) |
| 2021 | Reached 16 employees (November 2021) |
| 2021 | Reached 26 employees (March 2021) |
| 2020 | Reached 15 employees (November 2020) |
Frequently Asked Questions about IdentPro
What is IdentPro's revenue?
IdentPro generates an estimated $9M in annual revenue.
Who founded IdentPro?
IdentPro was founded by Michael Wack.
Who is the CEO of IdentPro?
The CEO of IdentPro is Michael Wack.
How much funding does IdentPro have?
IdentPro is bootstrapped and has not raised outside funding.
How many employees does IdentPro have?
IdentPro has 23 employees.
Where is IdentPro headquarters?
IdentPro is headquartered in Troisdorf, Deutschland, Germany.
Compare IdentPro to the industry
IdentPro operates across multiple industries. Browse revenue, funding, and growth data for IdentPro in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed

Qobra
Qobra is an AI-first sales compensation platform founded in 2020 by Antoine Fort (CEO), Axel (CTO), and Tongue (CPO). The company automates end-to-end commissions, replacing spreadsheet-based workflows for sales organizations. Fort co-founded the business almost immediately after graduating, drawing on relationships with senior sales leaders to understand the problem rather than personal experience as a commission-earner. Qobra has grown from a 100K pre-seed round and its first customer in 2020 to approximately 8M in ARR as of May 2026, serving more than 250 customers at an average ACV of roughly 30,000 per year. The company broke 1M ARR in 2022, reached between 4M and 5M ARR twelve months prior to the interview, and is targeting 10M ARR by end of 2026. Total funding raised stands at 5.7M across a 111K pre-seed in 2020 and a 5.5M seed in 2022, supplemented by a 10M Series A in late 2023 and 2M in debt financing. Investors include Singular and Brieger. The team has grown to 49 people. The single most interesting strategic inflection point is Qobra's bet that AI agents will allow it to capture dollars currently flowing to implementation consultants and external firms. The company is launching three agents, called the Analyst, the Architect, and the Coach, in June 2026, with the Architect able to build and deploy compensation plans in minutes instead of weeks. Fort frames this as turning a 6-dollar services market into software revenue, citing Sequoia's thesis that for every dollar spent on software, six dollars are spent on services.

Chattermill Analytics
Copilot transforms the way you interact with your customer data. With the power of generative AI, you can get answers to all of your CX, product, and marketing questions, improving team alignment, efficiency, and productivity. Have questions? Just ask!

Bevywise Networks
An end to end product & solution provider for your IoT & IIoT requriement. MQTT Broker, IoT Simulator and IoT Platform are the key products.

Tera
Tera is a AI powered smarter finance platform offering unified experience for businesses

Teneo.ai
The only Agentic AI Platform proven with real customers—automating +60% of interactions with 99% voice accuracy.

Astra Security
Astra Security is a privately held U.S. & India based cyber security company. Backed by Techstars, Astra offers a Pentest Platform that helps organizations become proactively secure. The Pentest Platform uncovers more than 30,000+ vulnerabilities for its customers every month, saving its customers millions of dollars in potential loss and thousands of developer hours. The company has earned several accolades including ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi at the Global Conference on Cyber Security (2017), one of the top 50 emerging cybersecurity companies at ‘Emerge 50’ by NASSCOM, the French Tech Ticket under which Astra Security got rewarded by the President of France under the La French Tech program. In 2021, Astra Security was also named as a CyberTech100 company. Astra is a trusted security partner to some of the well-known brands like Muthoot Finance, NIIT, Goldcast, ITC & more. Our flagship product, ASTRA, brings together an extensive feature set of manual/automated penetration testing tools, while performing a comprehensive vulnerability assessment and proactively responds to threats.


