2024 Revenue
$9.5M
Funding
$0
YOY
75%
Team
69
Founded
2016
How Car IQ CEO Sterling Pratz grew to $9.5M revenue with a 69 person team in 2024.
Developer of a vehicle payment technology platform designed for fleet managers to simplify and automate dealer systems. The company's platform offers end-to-end automotive CRM and inventory management solutions and develops a payment gateway that enables autonomous validation and payment for services removing the need for credit cards in vehicle service and payment workflows, enabling dealers to manage their car inventories, customer services and eliminating vehicle expense fraud.
Last updated
Car IQ Revenue
In 2024, Car IQ's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2016, Car IQ has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Car IQ Hit $9.5m revenue in October 2024 | |
| 2023 | Car IQ Hit $5.4m revenue in December 2023 | |
| 2021 | Car IQ Hit $1.8m revenue in April 2021 | |
| 2016 | Launched with $0 revenue |
Car IQ Valuation, Funding Rounds
Car IQ is a bootstrapped Payment Software startup. Founded in 2016, Car IQ has grown to $9.5M in revenue without raising any venture capital or outside funding.
As a self-funded Payment Software SaaS company, Car IQ has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Sterling Pratz
Sterling Pratz, is the Founder and CEO of Car IQ, focused on creating the first identity verification and payment network for cars and machines. Sterling founded Car IQ after recognizing the lack of innovation and consistency within the connected car space, specifically around automotive payment solutions. He saw an opportunity for cars to connectand pay for their own services autonomously, removing the need for credit cards in vehicle service and payment workflows at the vehicle level. Prior to Car IQ Sterling founded and was the CEO of Autonet Mobile, an intelligent vehicle telematics and mobile App provider that was the first company to connect the car to mobility platforms. Customers and partnerships included several of the largest Automotive OEM's and Tier 1 Suppliers and wireless providers such as Fiat Chrysler Automobile, General Motors (Chevy, Cadillac and GM Fleet), Maserati, Subaru, along with Verizon, AT&T and Lear Corp. Sterling has more than 25 years of automotive experience in both racing and technology. He currently sits on the Board of Directors for the United States Auto Club and an adviser to several early stage companies.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Car IQ yet.
Car IQ Employees & Team Size
Car IQ employs approximately 69 people as of 2026, up from 66 in 2023, including 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 69 employees (December 2024) |
| 2024 | Reached 69 employees (October 2024) |
| 2023 | Reached 66 employees (December 2023) |
| 2022 | Reached 41 employees (December 2022) |
| 2021 | Reached 27 employees (December 2021) |
| 2021 | Reached 22 employees (April 2021) |
Frequently Asked Questions about Car IQ
What is Car IQ's revenue?
Car IQ generates $9.5M in revenue.
Who founded Car IQ?
Car IQ was founded by Sterling Pratz.
Who is the CEO of Car IQ?
The CEO of Car IQ is Sterling Pratz.
How much funding does Car IQ have?
Car IQ raised $0.
How many employees does Car IQ have?
Car IQ has 69 employees.
Where is Car IQ headquarters?
Car IQ is headquartered in San Francisco, California, United States.
Compare Car IQ to the industry
Car IQ operates across multiple industries. Browse revenue, funding, and growth data for Car IQ in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
EVINA
Download Case Study: Proximus x Evina https://docs.evina.com/case-study-proximus-x-evina | Mobile digital marketing has become an eldorado for fraudsters. Our exclusive technology blocks fraud so you can seize growth opportunities. Our constantly improving technology is the fruit of more than 10 years of work and obsession to guarantee the best protection for our customers. We are committed with the greatest determination to ensure the highest protection, the fewest false positives and the best latency (down to 5 ms). The increasing diversity in mobile uses offers tremendous opportunities for businesses but also for fraudsters. Our solution has been perfectly tailored to match these challenges, by taking into account the diversity of business cases, the specificities of mobile networks and the ever-growing mobile platform fragmentation. We are fully independent engineers dedicated to cyber security. As experts in mobile payment for more than 10 years, we are committed to fight
u-planner
Provider of an edtech platform designed to help educational institutes for optimize utilization of their resources. The company's platform helps educational institutes to forecast demand for courses and sections that will be necessary in the academic period, determine the number of courses and sections, make modifications to the planning of the academic offer as well as planning for periods of accountability tests, enabling them to improve the academic experience of students, teachers and administrators.
Atlantic.Net
Provider of cloud computing and hosting services intended to offer simple, secure, fast and reliable server hosting for businesses. The company's services include HIPAA compliant hosting, SaaS hosting, database hosting, storage hosting, disaster recovery, managed server hosting, hybrid hosting, colocation hosting, IaaS hosting as well as private cloud hosting, enabling clients to receive quality infrastructure as a service, simplify complex technologies and build a trusted brand.
Neotas
Developer of a digital intelligence platform intended to screen employees and potential hires. The company's platform leverages open source intelligence to analyze individuals' digital trails from international records, social media in addition to deep and dark web sources, enabling investors and employers to screen key personnel, safeguard their investments as well as mitigate against fraud and insider threats.
InnoQode
InnoQode is a software house based in Malaysia specializing in Cloud, Web, Mobile, BigData and AI technology.
Brightfl
Brightflag is a legal spend management platform that helps corporate legal teams effectively manage their legal spend, streamline their invoicing process, and gain insights into their legal spend data.
