Car IQ
2024 Revenue
$9.5M
Funding
$0
YOY
75%
Team
69
Founded
2016
How Car IQ CEO Sterling Pratz grew Car IQ to $9.5M revenue with a 69 person team in 2024.
Developer of a vehicle payment technology platform designed for fleet managers to simplify and automate dealer systems. The company's platform offers end-to-end automotive CRM and inventory management solutions and develops a payment gateway that enables autonomous validation and payment for services removing the need for credit cards in vehicle service and payment workflows, enabling dealers to manage their car inventories, customer services and eliminating vehicle expense fraud.
Last updated
Car IQ Revenue
In 2024, Car IQ's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2016, Car IQ has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Car IQ Hit $9.5m revenue in October 2024 | |
| 2023 | Car IQ Hit $5.4m revenue in December 2023 | |
| 2021 | Car IQ Hit $1.8m revenue in April 2021 | |
| 2016 | Launched with $0 revenue |
Car IQ Valuation, Funding Rounds
Car IQ is a bootstrapped Payment Software startup. Founded in 2016, Car IQ has grown to $9.5M in revenue without raising any venture capital or outside funding.
As a self-funded Payment Software SaaS company, Car IQ has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Car IQ Employees & Team Size
Car IQ employs approximately 69 people as of 2026, up from 66 in 2023.
Car IQ has 69 total employees in different roles and functions and 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 69 employees (December 2024) |
| 2024 | Reached 69 employees (October 2024) |
| 2023 | Reached 66 employees (December 2023) |
| 2022 | Reached 41 employees (December 2022) |
| 2021 | Reached 27 employees (December 2021) |
| 2021 | Reached 22 employees (April 2021) |
Founder / CEO
Sterling Pratz
Sterling Pratz, is the Founder and CEO of Car IQ, focused on creating the first identity verification and payment network for cars and machines. Sterling founded Car IQ after recognizing the lack of innovation and consistency within the connected car space, specifically around automotive payment solutions. He saw an opportunity for cars to connectand pay for their own services autonomously, removing the need for credit cards in vehicle service and payment workflows at the vehicle level. Prior to Car IQ Sterling founded and was the CEO of Autonet Mobile, an intelligent vehicle telematics and mobile App provider that was the first company to connect the car to mobility platforms. Customers and partnerships included several of the largest Automotive OEM's and Tier 1 Suppliers and wireless providers such as Fiat Chrysler Automobile, General Motors (Chevy, Cadillac and GM Fleet), Maserati, Subaru, along with Verizon, AT&T and Lear Corp. Sterling has more than 25 years of automotive experience in both racing and technology. He currently sits on the Board of Directors for the United States Auto Club and an adviser to several early stage companies.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
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| Advice for 20 year old self | - |
Customers
We do not have customer count information for Car IQ yet.
Frequently Asked Questions about Car IQ
What is Car IQ's revenue?
Car IQ generates $9.5M in revenue.
Who founded Car IQ?
Car IQ was founded by Sterling Pratz.
Who is the CEO of Car IQ?
The CEO of Car IQ is Sterling Pratz.
How much funding does Car IQ have?
Car IQ raised $0.
How many employees does Car IQ have?
Car IQ has 69 employees.
Where is Car IQ headquarters?
Car IQ is headquartered in San Francisco, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
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