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How Imarda CEO Selwyn Pellett grew Imarda to $1.5M revenue with a 17 person team in 2021.

Manufacturer of FMS (Fleet Management Systems) hardware and software to customers. The company provides a cloud-based platform that supports customers in using their business knowledge to optimize the efficiency and productivity of its mobile assets and workers.

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Imarda Revenue

In 2021, Imarda's revenue reached $1.5M. Since its launch in 2007, Imarda has shown consistent revenue growth.

Imarda Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M20072009201120132015201720192021$0$1MSource: GetLatka.com
YearMilestone
2021Imarda Hit $1.5m revenue in April 2021
2007Launched with $0 revenue

Imarda Valuation, Funding Rounds

Imarda's most recent disclosed valuation is $4.5M.

Imarda is a bootstrapped Connected Worker Platforms startup. Founded in 2007, Imarda has grown to $1.5M in revenue without raising any venture capital or outside funding.

As a self-funded Connected Worker Platforms SaaS company, Imarda has built its business with no outside investment.

Imarda Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120072007 cumulative: $0 • 2007 Founded: $02007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Imarda Employees & Team Size

Imarda employs approximately 17 people as of 2026.

Imarda has 17 total employees in different roles and functions.

Imarda Team GrowthReported headcount over time04812162020072009201120132015201720192021001717Source: GetLatka.com
YearMilestone
2021Reached 17 employees (April 2021)

Founder / CEO

Selwyn Pellett

Selwyn Pellett is a Co-Founder and Director of Coretex. Selwyn is one of New Zealand’s most respected tech industry entrepreneurs. He has founded multiple New Zealand based technology companies, which have generated more than $500m in tech exports to over 30 markets. Selwyn was inducted to the NZ Hi-Tech hall of fame in 2009. He actively mentors young entrepreneurs and has invested in many technology and tech-related companies.

Q&A

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Customers

We do not have customer count information for Imarda yet.

Frequently Asked Questions about Imarda

What is Imarda's revenue?

Imarda generates $1.5M in revenue.

Who founded Imarda?

Imarda was founded by Selwyn Pellett.

Who is the CEO of Imarda?

The CEO of Imarda is Selwyn Pellett.

How much funding does Imarda have?

Imarda raised $0.

How many employees does Imarda have?

Imarda has 17 employees.

Where is Imarda headquarters?

Imarda is headquartered in Sydney, Australia.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Imarda Revenue 2021: $1.5M ARR, $4.5M Valuation