San Francisco, California, United States
Ignition GTM, Inc. (haveignition.com) is a collaborative go-to-market platform designed to help product and marketing teams plan, execute, and measure product launches. Founded in 2021 and headquartered in a fully distributed structure, the company combines project management, strategic documentation, asset management, competitive intelligence, and post-launch measurement into a single end-to-end workflow tool built specifically for product marketing functions.
As of September 2022, Ignition had approximately 800 companies on the platform, including named customers Square and SmartRent, and had begun charging for the product only in July 2022. The company raised a total of roughly $5 million across a pre-seed round of $1.8 million closed in February 2021 and a seed round of $3.1 million closed in December 2021. With 21 team members and monthly headcount costs of approximately $150,000 excluding founder salaries, Derek Osgood stated that reaching a $1 million annual run rate by year-end 2022 was the target.
Osgood, who confirmed he is the CEO, previously served as an early hire at Rippling, where he built the product marketing function. He has launched more than 100 products across his career, with those products collectively generating over $1 billion in revenue. Product Marketing Alliance, one of the largest communities of product marketers, is both a strategic investor and a promotional partner.