London, England, United Kingdom
Earnr is a UK-based robo-accountancy platform founded in 2021 that helps sole traders and small businesses automate tax returns and financial reporting at a fraction of the cost of a traditional accountant. The company charges subscribers roughly 30 to 100 pounds per month, equivalent to about $35 per month on average, compared to the 500 to 1,000 pounds a year a traditional accountant typically charges a sole trader.
As of November 2022, Earnr reported between 1,000 and 10,000 registered users, with a self-reported free-to-paid conversion rate of 20 to 50 percent. The host Nathan Latka estimated monthly recurring revenue of at least $20,000 on the low end and up to $150,000 on the high end, based on a range of 500 to 5,000 paid accounts at $35 per month. Ottens confirmed those ranges without disclosing an exact figure.
The company has raised less than $1 million to date, including an initial check from the Antler accelerator, and operates with a team of 10, including four to five engineers. Earnr is currently UK-only but is evaluating expansion into the United States.