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Top 30 App Store Optimization Software SaaS Companies in May 2026

As of May 2026, there are 30 SaaS companies in App Store Optimization Software. They have combined revenues of $230.3M and employ 1.4K people. They have raised $75.3M and serve 348 customers combined.

App Store Optimization (ASO) refers to a series of practices aimed at enhancing the visibility and attractiveness of a mobile app within app stores. This process is crucial for increasing organic downloads by ensuring that an app appears high in search results for relevant keywords. ASO often involves optimizing various elements such as metadata, app descriptions, and visual assets to improve user engagement and click-through rates. Common workflows in ASO include conducting keyword research, analyzing competitors, and testing different visual elements like app icons and screenshots. The primary users of ASO tools are mobile app developers, marketers, and product managers who seek to improve their app's discoverability and conversion rate, making it a vital component of app marketing strategies in a competitive landscape.

Companies
30
Revenue
$230.3M
Funding
$75.3M
Employees
1.4K

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Top App Store Optimization Software Companies

Showing 10 of 30 companies ranked by annual revenue.

1
Appbroda

Dubai, Dubai, United Arab Emirates

Create ideal adstack for developers

Revenue
$57.7M
Customers
88
Year founded
2021
Funding
-
Team size
34
Growth
44.25%
2
Tapcart

Santa Monica, California, United States

Tapcart is a SaaS platform that enables e-commerce merchants to launch and manage mobile apps for their brands.

Revenue
$27.3M
Customers
-
Year founded
2017
Funding
$50M
Team size
105
Growth
-
3
Poq

London, United Kingdom

Leading SaaS platform for mobile app commerce in the US. Learn how our eCommerce apps can increase engagement, conversion rate & revenue for your business.

Revenue
$20.9M
Customers
-
Year founded
2011
Funding
$16.8M
Team size
94
Growth
-
4
AppFollow

Helsinki, Finland

AppFollow is a B2B SaaS company offering a one-stop platform to help drive mobile app growth and increase customer loyalty.

Revenue
$19M
Customers
-
Year founded
2015
Funding
$6.5M
Team size
67
Growth
332.24%
5
SplitMetrics

Wilmington, Delaware, United States

SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.

Revenue
$17.9M
Customers
-
Year founded
2014
Funding
-
Team size
163
Growth
-
6
MobileAction

San Francisco, California, United States

Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Meta, Square, Zalando, Playtika, and Adidas. MobileAction lets users automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions, offers professional support and custom solutions, and gives them access to data intelligence to sharpen their competitive edge. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction enables app marketers to step into the future of app optimization.

Revenue
$13.3M
Customers
-
Year founded
2013
Funding
-
Team size
121
Growth
-
7
AppTweak

Brussels, Brussels Region, Belgium

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face. AppTweak's Privacy Policy: https://www.apptweak.com/en/legal/privacy-policy AppTweak's VAT: BE0839.873.510

Revenue
$13.3M
Customers
-
Year founded
2014
Funding
-
Team size
121
Growth
-
8
Appnext Ltd.

Bnei Brak, Israel

Appnext is the largest discovery platform, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 7B daily app recommendations via over 20 interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a new discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext's recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used. As of June 2020, Appnext is part of the Affle group. Affle trades on the India stock exchanges (BSE: 542752 & NSE: AFFLE)

Revenue
$10.8M
Customers
-
Year founded
2012
Funding
-
Team size
98
Growth
-
9
App Samurai

New York, New York, United States

Mobile growth partner offering comprehensive services for user acquisition and engagement, transparency in fraud detection, and customer retention and conversion

Revenue
$9M
Customers
-
Year founded
2016
Funding
-
Team size
60
Growth
-
10
GreedyGame

Bangalore, Karnataka, India

GreedyGame is an app growth and monetization platform. We empower app developers and help them grow their apps quickly and sustainably. We curate products and services, allowing developers to focus on creating world-class content while we handle the distribution and revenue maximization. We envision a world where mobile apps and games are heavily used. Our aim is to completely transform the app economy and make app development financially viable. We want to power innovative apps that solve problems and add value to users' lives on a daily basis.

Revenue
$8.1M
Customers
-
Year founded
2013
Funding
-
Team size
74
Growth
-

Inclusion Criteria

- The software must provide keyword optimization capabilities to enhance search rankings. - It should include analytics tools to track app performance and user engagement. - Must offer insights into competitors' strategies for effective market positioning. - Should facilitate A/B testing of app store listings to refine presentation. - Not just analytics; must also provide actionable recommendations for improvement. - The product must support both iOS and Android platforms for comprehensive ASO efforts.

App Store Optimization Software SaaS Companies | GetLatka