As of September 2026, Latka tracks 4 automotive marketing software companies with $1M–$5M in annual revenue. They have combined revenues of $13M and employ 113 people. They have raised $655K.
Every company below sells automotive marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Automotive Marketing Software encompasses a variety of digital solutions specifically tailored to meet the unique marketing needs of automotive businesses, particularly car dealerships. These software products typically help users engage potential customers, manage leads, and automate marketing efforts to enhance sales effectiveness. Common use cases include customer segmentation, personalized marketing campaigns, and performance analytics to measure marketing success and optimize strategies. Features of automotive marketing software often include email marketing tools, social media management, customer relationship management (CRM) integration, and lead scoring capabilities. These tools streamline workflows, allowing marketing teams to communicate more effectively with prospects and existing customers, ultimately driving higher conversion rates. Typical buyer personas include marketing managers, sales teams, and dealership owners who focus on improving engagement with their audience and enhancing overall sales performance.
Sorting: Highest -> Lowest
Showing 4 of 4 companies ranked by annual revenue.
New York City, New York, United States
Torque360 is a shop management software – powered by digital services, driven by the fuel of innovation. We help you manage your auto repair shops seamlessly with quick estimates, invoices, checkouts and more. Grow your business with our auto repair software and digital marketing services.
Charlotte, North Carolina, United States
AutoUpLink Tech, founded in 1999 and headquartered in Charlotte, NC, is a provider of SaaS software and tech-enabled services to vehicle retailers located in the United States. With over 1,000 active clients across the country, AutoUpLink Tech’s distributed team designs, sells and supports retailers in all time zones. AutoUpLink Tech delivers best of class services called “on-the-lot services” for automotive retailers that generates and curates vehicle marketing content that is used by retailers to power online and offline consumer engagement campaigns, advertising, and commerce. “On-the-Lot” services are those performed on-site at a client’s location by a dedicated AutoUpLink Tech expert. Available tech-enabled services include vehicle photography, videography, vehicle inspections, vehicle window labels, photo enhancement, vehicle comments (i.e. advertising summary descriptions), retail store inventory audits, inventory vehicle title audits, and more. AutoUpLink Tech’s SaaS software products include vehicle inventory management, vehicle advertising and promotion, and more that automotive retailers use to run their day-to-day operations.
South San Francisco, California, United States
Developer of a full CRM & ILM (Internet Lead Management) platform intended to allow dealers to manage internet leads and customer follow-ups. The company's platform is priced affordable for even the smallest used car dealer, and integrates with many of the solutions users already use as well as their DMS system.
Richmond Hill, Ontario, Canada
The Simply Smarter way to sell your tires On-line and In-store! NOW POWERING OVER 13,000+ LOCATIONS ACROSS USA AND CANADA! TireConnect is a powerful digital solution for your business that captures qualified leads, facilitates e-commerce sales and has in-store quoting capabilities. TireConnect can be added to your existing website and used in-store. By connecting with your tires suppliers, it provides real-time access to inventory and pricing - saving you time & money in-store while helping to capture online leads and sell tires on your website! Unlike other solutions, TireConnect allows you to control tires and installation prices and merchandising strategy while giving you full credit for every tire sold!
Latka tracks 4 automotive marketing software companies with $1M–$5M in annual revenue. Together they generate $13M in annual revenue and employ 113 people.
Torque360 is the largest, with $4.3M in annual revenue, founded in 2021.
The average automotive marketing software company in this list makes $3.3M a year, across 4 companies with reported revenue.
Ranked by annual revenue, the leaders are Torque360, AutoUpLink Tech, Selly Automotive CRM and Bridgestone - TireConnect.
The 4 automotive marketing software companies with $1M–$5M in annual revenue tracked here have raised $655K in disclosed funding between them.
- The software must provide tools for customer engagement and lead management. - Must include features for automated marketing campaigns, such as emails and social media posts. - Should allow for customer segmentation and targeted marketing. - Must integrate with CRM systems to enhance customer data analysis. - Not just focused on general marketing; must cater specifically to the automotive industry needs. - Should offer analytics and reporting features to measure marketing effectiveness. - Must support multiple communication channels (e.g., email, SMS, social media). - Capable of optimizing and personalizing customer interactions throughout their buying journey.
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