New York, New York, United States
Cents, operating at trycents.com and headquartered in New York, is a vertical SaaS company founded in 2019 that provides an all-in-one software, hardware, and payments platform built exclusively for the laundry industry. The company serves laundromats, dry cleaners, and multifamily shared laundry rooms, bundling point-of-sale software, on-machine payment hardware, online ordering, marketing automation, and AI customer service into a single integrated platform. Co-founder and CEO Alex Jekowsky grew the business from $700,000 in revenue in 2021 to $60 million in 2025, a compound trajectory spanning $3 million in 2022, $6 million in 2023, and $36 million in 2024. The company closed a $140 million Series C in 2026, led by Sumeru Equity Partners alongside existing investors Bessemer Venture Partners and Camber Creek, with $110 million in primary proceeds and $30 million allocated to an employee tender offer. As of 2025, Cents reported a 20 percent EBITDA margin, a Rule of 40 score above 80, net dollar retention of 115 percent, gross churn of 1 percent, and revenue per employee of approximately $750,000 against a team of 80. The company processes roughly $140 million in payment volume per month and has approximately 200,000 to 250,000 hardware devices installed in the field, powering nearly 7,000 apartment buildings and shared laundry rooms.
- Revenue
- $60M
- Customers
- 80
- Year founded
- 2019
- Funding
- $214.3M
- Team size
