San Diego, California, United States
Regpack is a bootstrapped registration and payment processing platform founded in 2012 by Asaf Darash, who serves as CEO. The company operates as what Darash describes as a Shopify for the service industry, with a primary focus on education, summer camps, after-school programs, and courses. As of August 2023, Regpack reported more than $10.5 million in annual revenue, up from $7 million the prior year, serving approximately 1,500 paying organizations with a team of 30 full-time employees.
The business generates revenue across three streams: a SaaS subscription fee, a share of payment processing volume, and a purchase protection insurance product. Darash built the company entirely without outside capital, taking his first salary only in 2019, seven years after founding the business. He retains a 60 to 70 percent ownership stake.
A key product innovation is an automatic installment payment feature that Darash says has driven 30 percent revenue growth for organizations that adopt it, with a 97 percent completion rate on installment plans. The company is targeting roughly $1 billion in gross merchandise volume on the platform within approximately three years.